Madar Steel Industries, a subsidiary of Madar Holding, has opened a Dh75 million ($20.4 million) factory in Dubai Investments Park to meet the rapidly growing demand for processed steel rebar.

The facility, claimed to be largest of its kind in the GCC, will produce 300,000 tonnes of rebar a year, which will then be distributed to companies in the region. Its services will include straight steel bars cut to length, rebar coils, straightening, and cut-and-bend steel. The factory sources its reinforcement steel mainly from Turkey, Qatar, Saudi Arabia and the UAE.
In addition, a mesh facility – which will be available shortly – will enable it to offer standard wire mesh and tailor-made wire mesh.
The new plant is already operational with Madar having bagged some good contracts but all machines are not 100 per cent operational because of insufficient power supply, according to company officials. 
“Our aim is to deliver the highest quality materials within the shortest possible time,” says Sameh Hassan, CEO, Madar Holding. “We are here to support the construction industry and are making every effort to ensure our service meets the highest standards expected in the industry.”
A subsidiary of Saudi Arabia’s Al Fozan Group, Madar has built the UAE factory to facilitate its customers in the emirates.
“Our UAE operation offers easy access and has dedicated customer service teams working round the clock to satisfy even the most demanding customer needs,” he says.
The company has also set up a large warehouse in Umm Al Quwain covering an area of 280,000 sq m, which will be its distribution centre. It has also opened an office in Abu Dhabi and anticipates covering the whole of the UAE with the current infrastructure.  Besides the UAE, Madar also has operations in Qatar, Bahrain, Sudan and Jordan.
With Saudi Arabia as its headquarters, Madar is looking to extend its services across the rest of the Middle East and on to North Africa.
"We are working towards ensuring that we establish a good position in all the markets that we are operating in and are looking at new markets like Oman and the Levant in general – which will be a major focus for us over the next few years," he says. "We are also concentrating on efficient global sourcing of high-quality materials."
The company intends to set high standards within the industry and promote social responsibility among construction companies.
"We will get together with the other players to ensure quantity, quality and speed in construction projects. Madar is also keen to promote inter-industry dialogue," Hassan adds.
With a turnover of $1.1 billion in 2005 and a growth of more than 29 per cent last year, Al Fozan group is considered to be one of the largest and fastest-growing companies in the region with 15 group companies under its umbrella.
“With this kind of infrastructure in place, we are prepared to meet demand promptly and to deliver as per our promises,” he concludes.