AL ASHOURY Industry of Saudi Arabia is planning to expand its steel structures factory this year, as part of a strategic plan to increase its market share.
It is also looking at establishing sales offices in Qatar and other GCC countries over the next two years, according to Ashraf Al Ashoury, deputy executive manager of the Riyadh-based firm. The new offices are expected help the company increase its market penetration and exports, which have been growing steadily, he added.
Al Ashoury Industry is involved in the manufacture of telecommunication and electricity towers, steel structures and cable management systems.
With a production capacity of 12,000 tonnes per year (tpy), the company has constantly aimed at improving its products and services with the support of an expert design team, said Ashoury. “Last year, we installed state-of-the art CNC machines in our cable tray factory and also introduced a new type of cable tray,” he said.
Established in 1990, Al Ashoury has played a big role in all the major projects in Saudi Arabia, which is its key market. Some of its projects include the Kingdom Centre, Faisaliah Tower, Power Station 10 (PP10) and 11 (PP11), Mobily King Abdullah Financial District, Princess Nora University and Atheeb broadband facilities. It has also been supplied to projects in Turkey and Egypt.
Some of its clients include the Saudi Binladin Group, El Sief, Consolidated Contractors Company (CCC), Saudico, Hatco, STC, Mobily, Zain, Saudi Aramco, Gartner and SwissTex.
The company conforms to the ISO quality standards, Ashoury said.
It has a staff of 170 employees.