RAK Ceramics has been declared one of the UAE’s SuperBrands in 2010, a distinction it has earned for the second consecutive year.

The world’s largest ceramic tiles and sanitaryware manufacturing company was presented the award by the SuperBrand Council, the world’s largest independent brand arbiter, during the SuperBrand Tribute event held recently in Dubai, UAE.
RAK Ceramics CEO Dr Khater Massaad said: “The award reaffirms the continued success of our brand awareness campaign, which focuses on product quality and service excellence. Moreover, the distinction serves as a powerful endorsement of RAK Ceramics’ ability to deliver on its brand promise, which is to be a trendsetter and a benchmark for quality in the global ceramic tile industry.
“RAK Ceramics will continue to pursue its aggressive brand identity programs in parallel with our efforts to maintain the highest quality standards in all our products and services, in line with our mission to enhance customer loyalty and further strengthen our brand image across global markets,” he added.
In addition to the UAE SuperBrand label, RAK Ceramics has also consistently won several other industry distinctions, including being rated as among the top four brands in the UAE by Brand Finance Middle East of the UK, Company of the Year by Arabian Business Awards, and the MRM Business Award for manufacturing, the topmost manufacturing award in the UAE.
In April this year, RAK Ceramics was awarded the Best Brand at Middle East Business Leaders Summit and Awards held in Dubai. Moreover, in the latest issue of Ceramic World Review, RAK Ceramics was officially recognised as the world's largest manufacturer of ceramic tiles.
Meanwhile, among other developments, RAK Ceramics has opened a new carpentry workshop within its headquarters in Ras Al Khaimah. The workshop, fully equipped with fire alarms and fire-fighting equipment, is part of the company’s efforts to build a safer working environment.
RAK Ceramics also recently completed the listing process of its Bangladesh subsidiary in Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE).
The company received an initial public offering (IPO) collection of more than $258.6 million in Bangladesh, setting a record for the highest-ever IPO collection in the country. RAK Ceramics launched the IPO to make the company debt-free and fund future projects in Bangladesh, where the company supplies up to 75 per cent of the domestic demand for sanitary ware and 25 per cent of demand for ceramic tiles.
Based in Ras Al Khaimah, RAK Ceramics  was established in 1991 by Sheikh Saud bin Saqr Al Qasimi, Crown Prince of Ras Al Khaimah and RAK Ceramics chairman, and Dr Massaad who directed the company towards global competitiveness, technological advancement, and high-quality production.
RAK Ceramics’ products include world-class ceramic wall and floor tiles, Gres Porcellanato, and sanitary ware, which are distributed in Europe, Asia, Australia, USA and Canada. The company uses more than 8,000 production models, with new designs added almost every week to its portfolio.
RAK Ceramics is the world’s first company to launch luminous, golden or silver glazed tiles and the antimicrobial, a super specialty tile for the hospital industry. RAK Ceramics' latest creations include the high-valued brand Elegance Ceramics and Rakslim, an eco-friendly 4.5-mm thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use.