Having been appointed as sole regional distributor for LG Electronics’ range of security products last May, Saudi Arabia-based Batterjee Security Products is looking to expand its reach into the other GCC and wider Middle East markets as well.

A leading distributor of security, safety, communication and audio visual systems throughout the Gulf countries, Batterjee Security Products has recently set up its office at Dubai and says an expansion of its product portfolio is on the cards for this year. Some of the new security products that will be added will include guard tour systems, perimeter protection and other advanced integrated security systems, says executive manager Samir Khayat.
He adds: “As a total surveillance solution provider, LG has a complete line-up for cameras, DVRs, monitors, lenses and controllers to be used for total security systems for buildings in the region. The high quality and excellent reliability of products from the Korean electronics giant will enable us to take a leading position in the Saudi market. The company is also launching a new DVR series which features an internal super multi DVD drive that will enable customers to use any CD or DVD for back up. In the future, LG will also have full line-up for network surveillance system as well as analog systems.
Currently Batterjee Security Products offers a range of equipment that include devices launched by LG for the first time in the Saudi markets such as security surveillance cameras, sensors, warning devices, recorders and other digital security accessories, says Batterjee.
“Consumer confidence in LG’s products has matured to a level that sustains the momentum of demand. We have already successfully installed systems in prominent stores throughout the kingdom that include security products, such as CCTV surveillance cameras, anti-theft systems and other related products. We not only sell and install the products, but also provides after-sales services, including training clients on how to make the most of its security products,” says Abdulmajeed Batterjee, co-owner of the company.
Commenting on the Saudi market, Khayat says: “Saudi Arabia is a highly competitive market, so we have had to quickly move away from just offering traditional services. We are now one of the leading safety and security players in the region and the response to LG security products in the market has been very positive and encouraging. We will strive for preserving what LG has achieved in this market and work toward further market expansion and enhancing our sales figures.
“The local market for security equipment has tremendous potential for expansion. With safety and security becoming highly important in today’s life, experts predict that the annual growth will continue to increase on account of the rising economy. Our business has seen an exponential growth in 2007 over the previous year with the addition of value-added products and services,” he says.