Omran Group, the executive arm of the Sultanate of Oman for tourism development, has announced notable progress in the early-stage development of Janaen Salalah – a pioneering agritourism project located in Arzat, Salalah.

Spanning over 5.5 million sq m, the project’s masterplan outlines a well-integrated mix of components, including farm-based accommodations, coconut and papaya processing facilities, educational and recreational areas, and a retail village – all designed to create a dynamic and immersive agritourism experience for both residents and visitors.

Once completed, Janaen Salalah will feature 250 residential units, a five-star hotel with 128 keys, and purpose-built zones for eco-recreation, edutainment, and wellness, said Omran.

These features will be complemented by vibrant public spaces and year-round programming that highlight Oman’s agricultural heritage and natural landscapes.

Developed under the Agritourism Development Company, a wholly-owned subsidiary of Omran Group, Janaen aims to position the sultanate as a regional leader in agritourism.

According to Omran, the concept masterplan design has been completed.

A comprehensive feasibility study has confirmed the project’s viability, leading to a formal commitment to initiate Phase One.

Additionally, the project has secured an Integrated Tourism Complex (ITC) licence from the Ministry of Heritage and Tourism – a key milestone that allows for foreign ownership and enhances investment potential. An experienced agriculture contractor has also been appointed, and initial plantation works are now under way.