PANASONIC has introduced the world’s first tropical inverter air-conditioners, which have been designed to specifically meet the climatic challenges of the Middle East.

Since air-conditioners and washing machines consume high power and account for nearly 70 per cent of utility bills in the region, the new models define a new path breaking technology. Their smart inverter compressors cool 1.5 times faster than conventional air-conditioners, while consuming 30 per cent less power.

With searing temperatures in the region, the new technology has made it possible for an 18,000 Btu air conditioner to reach upto 22,000 Btu, and a 24,000 Btu model to reach up to 27,000 Btu. Cooling is possible even when the outside temperature is 55 deg C.

The Econavi feature has also been upgraded with the addition of the sunlight detection system, which will help the units control cooling based on ambient light conditions. It uses high-precision human sensor and control programme technologies to optimise air-conditioner operation according to room conditions. In addition, the deluxe non-inverter models also come with the new nanoe-G air purifying system that utilise ions and radicals to purify the air in the room. It works effectively on airborne impurities and fabric, ensuring a cleaner living environment.

“In keeping with our goal of becoming the Number One green innovation company in the electronics industry by 2018, these new models will not only add to the comfort of our consumers, but will also help reduce energy consumption and further empower individuals to save energy easily and contribute to the environment,” says Hidekazu Tachibana, director consumer electronics department, Panasonic Marketing Middle East and Africa.

Panasonic Corporation is a global leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs.