AD Ports Group has announced the opening of a new jetty at Sir Bani Yas Cruise Beach coinciding with the 2022 Cruise Season. 
 
With the new jetty - equipped with eight mooring dolphins, firefighting equipment, and solar lighting - two vessels will be able to dock at the same time, which will enable more than 5,000 passengers to embark and disembark at an accelerated rate at Sir Bani Yas Cruise Beach.
 
Developed by AD Ports Group, Sir Bani Yas Cruise Beach is renowned as the first and only dedicated cruise beach of its kind in the region offering a blend of relaxation and adventure to visitors. Previously, cruise ships set anchor about one kilometre offshore from the island and visitors were ferried to and from the beach via tender craft. 
 
The new jetty will significantly increase the capacity of the number of visitors to the island, reduce the time it takes to move to and from a vessel, as well as enhance the overall experience for cruise passengers.
 
The cruise jetty was inaugurated by Sheikh Hamdan bin Zayed Al Nahyan, the Ruler’s Representative in the Al Dhafra Region, today (February 16) with MSC Virtuosa berthed at Sir Bani Yas Island as part of the ship’s regular 7-night cruises in the Arabian Gulf.
 
Sheikh Hamdan pointed out that with the support of infrastructure and tourism projects, Al Dhafra region continues to work towards enhancing its position in the tourism sector, while also elevating its contribution to the growth of tourism and leisure sectors within the region.
 
He highlighted the significance of these projects and their impact on various sectors, especially the private sector, which is of great importance in supporting the continued development of Al Dhafra region and fostering new opportunities.
 
"Inspired by the Abu Dhabi Economic Vision and Plan Al Dhafra 2030, the opening of this new jetty is a milestone in Al Dhafra’s ambitious development plans. Economic diversification is fundamental to the long-term roadmap for the emirate’s progress," stated Sheikh Hamdan.
 
"We applaud AD Ports Group’s efforts in fostering this growth through world-class leisure and tourism infrastructure that will not only strengthen tourism across the GCC region but will also further reinforce Abu Dhabi’s position as a premier global tourism destination," he added.
 
AD Ports Group Chairman Falah Mohammed Al Ahbabi said: "The tourism sector, and cruise tourism in particular, plays a key role in driving economic diversification and sustainable development, with a significant impact on local, regional and national economies."
 
"With the creation of these enhanced facilities, we will be able to welcome more visitors to Sir Bani Yas Cruise Beach than ever before and offer a superior disembarkation experience for passengers, raising the profile of Abu Dhabi and the Al Dhafra region in particular for global travellers. Today marks an important step forward in our strategy to establish Abu Dhabi as one of the leading hubs in the world for cruise tourism," he added.
 
Managing Director and Group CEO Captain Mohamed Juma Al Shamisi said: "AD Ports Group continues to support the development of significant maritime, logistics and tourism projects within the UAE and across the region, because we recognise the wider benefits such strategic investments deliver for the economy and the community. By developing Sir Bani Yas Cruise Beach as a sustainable cruise destination, we are supporting our leadership’s vision”.
 
In 2019, prior to the global Covid-19 pandemic, the world cruise industry was valued at more than US$150 billion in direct and indirect revenues. With a strong recovery, we believe that it will achieve growth beyond that record and are working hard to ensure that Abu Dhabi builds its leadership position in this sector, he added.
 
Pierfrancesco Vago, Executive Chairman of the Cruise Division of MSC Group, said: “We welcome the unveiling of a new jetty at Sir Bani Yas Cruise Beach, a key development that will aid operational efficiency at an increasingly popular stop on our Gulf itinerary.
 
"The commitment by AD Ports Group to spearhead the development of industry-leading facilities supporting cruise activities will undoubtedly contribute to the advancement of our highly popular and fast-growing industry as we at MSC Cruises look to strengthen our own position as the sector’s market leader in the Gulf by deploying the most modern ships to what is a key region for us in our ambitious global growth programme, he added.-TradeArabia News Service