UD Trucks, a leading Japanese commercial vehicle solutions provider, has announced record sales of its products and service in the Middle East, East and North Africa (Meena) region in 2023, even as the brand launched its Euro 5 range model in Saudi Arabia.

Across the region, UD Trucks has demonstrated strong performance in all segments, reinforcing its position as one of the industry leaders. Engaged in prestigious projects, including those at Neom and the Red Sea, UD Trucks continues to set new standards for excellence, it said.

In Saudi Arabia, UD Trucks saw a double-digit increase in retail sales compared to 2022. In line with the kingdom’s efforts to switch to more environmental-friendly fleets, UD Trucks has now launched its Euro 5 range, offering significant environmental advancements.

The new range will be assembled in Arabian Vehicles & Trucks Industry (AVI) facility in the King Abdullah Economic City (KAEC), a joint venture between Zahid Tractor & Heavy Machinery Company and Volvo Truck Corporation.

The Euro 5 Quester and Croner models feature upgrades to minimise their environmental impact, improve efficiency, uptime and profitability.

In the UAE, 2023 was a record-breaking year for truck sales, with a triple-digit increase in retail sales, in particular helped by sales to the waste management sector.

The brand has expanded its presence in East Africa, securing second place in market share in Uganda, and is now planning to set up an assembly unit in Kenya.

President of UD Trucks (Meena) Mourad Hedna said: “We have witnessed the continued growth and success of UD Trucks in the region during 2023, reconfirming our unwavering commitment to excellence and sustainability”.