Officials tour the newly opened snow park at the Mall of Oman.

Majid Al Futtaim Entertainment has announced the official opening of Snow Oman, its third indoor snow park in the region, thus marking another milestone in its investment strategy in the sultanate.

The opening ceremony was attended by Majid Al Futtaim Entertainment’s CEO Ignace Lahoud, Managing Director (Leisure & Entertainment) Mark D Haak Wegmann and Vice President (Global Snow) Mohammad El Etri.

Strategically located in the Mall of Oman and covering 14,830 sq m, Snow Oman is the largest indoor snow park in the Middle East and North Africa (Mena) region and the first and only indoor snow destination in the sultanate, said Lahoud while speaking at the launch.

It features more than 20 family-friendly rides and attractions including a 430-m ice rink as well as a penguinarium.

“We are proud to welcome the newest addition to our ever-expanding portfolio, Snow Oman. Entertainment plays an important role in the growth of the local economies, and the opening of the new park marks another major milestone in our investment strategy in the sultanate,” remarked Lahoud.

“In 2005, Majid Al Futtaim made the impossible possible by bringing real snow to the desert and launching the Middle East’s first indoor ski resort, Ski Dubai. Just over 10 years later, it expanded its footprint with the opening of Ski Egypt, which was a first-of-its-kind attraction in the African continent,” he added.