RAK Ceramics has reached a new milestone for selling 50 million pieces of bathware worldwide, following its recent record of having manufactured ceramic tiles to cover a staggering one billion sq m, since production commenced.

To better visualise RAK Ceramic’s reach in bathware: a day’s production can meet all the sanitary requirements of Burj Khalifa, the world’s tallest tower, and 500 pieces of bathware are produced globally every hour. Astonishingly, 80 per cent of global production comes from Ras Al Khaimah’s plants, which makes up to 40 per cent of the overall sales to Europe.

“The demand is such because RAK Ceramics’ bathware range is noted for its high quality materials and its use of the latest and most sophisticated in manufacturing to produce the most diversified portfolio of products that exceed international standards of excellence,” he said.

Rhondo bathware with silky wood tiles ... a favourite choice.

“End products are perfect for both modern and traditional homes, commercial locations and landmark destinations – each guaranteed to uphold RAK Ceramic’s reputation as the best in the market and join a complete range of bathware solutions.”

As a founding member of the Emirates Green Building Council, the world’s largest ceramics manufacturing company is known to have the most complete selection of environment-friendly bathware products.

In line with this, the company’s latest initiative was the  launch of a new range of environment-friendly bathware products that conform to key international standards for water efficiency.

The range has been introduced with a four-litre full flush water system against the traditional six litres that helps cut water consumption by 33 per cent. Additionally, the bathware suites have been officially rated with four stars by the WELS (water efficiency labelling and standards) Australia, which is a scheme that registers and labels products for water efficiency according to set standards. RAK Ceramics has also secured Nata (National Association of Testing Authorities) accreditation from Australia that certifies the company’s bathware testing laboratory is in compliance with Nata requirements.

The Opulence set ... fit for the niche market.

Moreover, every step of RAK Ceramics production before fire is recyclable. The company also operates several units of effluent treatment plants (ETP) to recycle and reuse wastewater generated from factories and domestic sources. It adopts several programmes to minimise the disposal of waste material into the environment with waste segregation schemes and various recycling programmes. The company has been involved in various major sanitary ware projects due to its level of expertise, range of solutions and eco-friendly options.

RAK Ceramics offers a wide range of products that includes the most popular Opulence, Compact-rimless, Venice, Liwa, Rondo, Infinity, Metropolitan and the Series 600 Series. These mark a favourite few, with collections to fit even niche markets. “There are solutions that range from more opulent to more budget-friendly, and more commercial to perfect for the home,” said a spokesman for the company.

Each product is made with a complex mixture of material that results in an end product that is highly hygienic, fire-proof, stain-proof, rust-proof and non-fading in collections that are resistant of acids and alkalis, the spokesman said.

“The most sophisticated and ground-breaking technology ensures the highest quality of products, with an emphasis on uniformity and attention to details,” he added.

The company serves more than 160 countries and is officially recognised as the world’s largest ceramics manufacturer.