JOTUN Paints has launched its latest ‘inspiration centre’ in Ras Al Khaimah, in an effort to create greater awareness about its products, offerings and innovations.

The 500-sq-m centre, the biggest outlet of Jotun in the Middle East, features an array of themes, concepts and samples, high quality interior finishes and LED TVs for promotional videos. It is manned by professional staff members to cater to walk-in customers.

It provides customers services like ‘supply and apply’, and also features the Colour Bar, which presents a total of 960 samples and the Colour Advisor, which helps customers choose from a palette on display and see how the colours will look in different environments, furniture settings and lighting conditions. The new centre was developed in partnership with Imba Trading Contracting Company, one of Jotun’s main partners who have successfully carried out painting projects in several in Ras Al Khaimah.

In line with its ‘closer to consumers’ strategy, Jotun aims to expand its retail chains by opening 10 more outlets in the UAE this year. It is also targeting to achieve a 15 per cent growth in retail sales in the UAE this year.