

ITALIAN fashion house Fendi will provide the interior designs for two of Damac Properties’ major projects in Saudi Arabia and UAE, under a new partnership agreement.
The projects that will be furnished with distinctive Fendi Casa collection are Damac Esclusiva luxury serviced apartments, a 150-m high-tower overlooking the Kingdom Tower in Riyadh, Saudi Arabia, comprising 100 luxury serviced apartments; and Damac Residenze in the Dubai Marina comprising exclusive private apartments.
Damac Esclusiva luxury serviced apartments is a contemporary Fendi space inspired by Oriental tradition. The project will be managed by Damac’s own hospitality division, a five-star hotel and personal service management company.
Both Damac Esclusiva luxury serviced apartments and Damac Residenze will include the highest standards of finishing and decor and will feature spas and swimming pools, gymnasiums, restaurants and cafes.
“Damac Properties is thrilled to be working with Fendi to take the standards of luxury home living in the Middle East to a new level,” said Hussain Sajwani, chairman of Damac Properties.
“Fendi is a luxury house, based on the fearless exploration and experimentation of luxury handicraft and strong appreciation of sophisticated materials. The Riyadh and Dubai projects are a perfect example of our poly-sensorial, three-dimensional approach to making beautiful things,” said Pietro Beccari, Fendi chairman and CEO.
The state-of-the-art projects are expected to be completed in 2016.