Global interior architecture and design firm Wilson Associates has announced its collaboration with Downtown Design –– a key event of Dubai Design Week –– serving as the designer of record for an interactive and immersive pop-up space.

The experience will debut at the fair, which runs from November 12 to 15.

Dubbed “Just One”, Wilson Associates’ Dubai team has been working closely with a variety of collaborators to create a public space for the local community to gather and socialize in the heart of the city’s bustling d3 Waterfront.”

In the spirit of the United Nation’s 2019 Year of Tolerance, the designers also leveraged the unique partnership as a platform for a greater dialogue within the UAE’s design community, conveying that small actions have the power to lead to big changes.

“We didn’t want to create something that just looked pretty, but something that has substance,” remarked Isabel Pintado, the regional managing director at Wilson Associates’ Dubai office.

"We wanted to develop a platform that would push individual actions into a community effort. The ‘Just One’ campaign opens up an enormous universe of possibilities. Whether it’s just one act of kindness or one donation, the concept puts our thoughts into perspective that all of us as individuals can make a difference together," he added.

Translated into a distinct design language, the community-based message of the campaign gave way to the design of “Just One Bar” –– a microcosm of local ideas and materials blended together to create a socially conscious pop-up experience.

Besides Isabel Pintado, Wilson Associates Dubai team comprises Hilda Impey, Design Principal, FF&E; Roy Posey, Design Director; Maria Economides, Project Designer; Alika Dobie, Project Designer; and Grace Fahd, Associate Designer.-TradeArabia News Service