Abu Dhabi-based Modon Holding has joined hands with hospitality brand Nammos Hotels & Resorts for the launch of Nammos Ras El Hekma, its first fully integrated destination in Egypt.
The new lifestyle project forms part of the $35 billion Ras El Hekma masterplan, a 170.8 million-sq-m development that will transform Egypt’s North Coast into a next-generation city expected to attract investment of $110 billion by 2045.
Developed in partnership with Nammos Hotels & Resorts, the landmark Mediterranean destination will bring together branded residences, a luxury resort, restaurant and beach club, retail village, and signature dining and wellness experiences to Egypt for the first time.
Located within the Wadi Yemm precinct, the development will bring Ras El Hekma’s promise of timeless Mediterranean living to life, combining Nammos Residences, Nammos Resort, Nammos Village, and a curated selection of all-day dining and wellness experiences, including the globally renowned Nammos Restaurant & Beach Club.
Wadi Yemm is the first of Ras El Hekma’s 17 precincts to move into delivery and will also feature a series of cultural landmarks that will help shape the identity of the wider city.
Modon Holding Group CEO Bill O’Regan said: “Ras El Hekma is fast emerging as one of the Mediterranean’s most ambitious destinations, and the progress we have made to date reflects the scale of our long-term vision. With Wadi Yemm now in delivery and a growing collection of globally recognised brands choosing to be part of the destination, we are building a vibrant, year-round city designed to deliver world-class living, leisure and investment for generations to come.”
“Nammos Ras El Hekma is a natural extension of that vision, introducing a distinctive lifestyle offering that further enhances the destination’s appeal to residents, visitors and investors alike,” he stated.
Nammos Hotels & Resorts Chairman Petros Stathis said this launch marks an important milestone in its global growth strategy. “Egypt’s North Coast is rapidly establishing itself as a world-class destination, and Ras El Hekma provides an exceptional platform for the continued expansion of the Nammos brand,” he noted.
Nammos Residences will comprise a collection of 72 one to four-bedroom apartments and a penthouse, while Nammos Resort will offer 79 hotel keys across five categories, ranging from junior suites and one- and two-bedroom suites to presidential and celebration suites, he added.
CEO Carolyn Turnbull said Nammos Ras El Hekma has been designed as a place where hospitality, residences and lifestyle come together in a seamless and authentic way.
“Inspired by the energy, elegance and spirit that have defined Nammos for more than two decades, the destination will create exceptional experiences that connect people and celebrate life,” she noted.
Nammos Ras El Hekma represents a new expression of contemporary Mediterranean luxury. Reflecting both the natural beauty of Egypt’s North Coast and the refined yet vibrant lifestyle associated with Nammos, the destination introduces a lifestyle concept inspired by the spirit of the Mediterranean, combining architecture, landscape, art, and hospitality into a seamless environment.
Residents and guests will enjoy access to a curated mix of hospitality, wellness, retail, and leisure facilities, creating a connected living and visitor experience within the emerging city of Ras El Hekma on Egypt’s North Coast, said Turnbull.
At the heart of the development, Nammos Village introduces a retail concept rooted in the rediscovery of a Mediterranean village and represents the ultimate expression of shopping, wellness, and art.
A destination for discovery, connection and leisure, Nammos Village creates an immersive lifestyle experience where culture, wellbeing and hospitality come together seamlessly, she added.-TradeArabia News Service