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The Sports Boulevard, a new Saudi health and wellness destination spanning a stretch of 135 km in the heart of capital Riyadh, has officially unveiled an immersive cycling experience, Riyde, through a partnership with the global technology company BKool.
Announcing the project, Sports Boulevard said visitors will get to experience a virtual 5.24-km route, equivalent to 10-15 minutes of cycling, tailored to different fitness levels.
Additionally, they will be able to use virtual reality technology to explore the transformative vision of Riyadh through the completed Sports Boulevard.
This collaboration, combining the expertise of a pioneering virtual cycling simulator with the innovative vision of the Sports Boulevard, is aimed at boosting fitness levels in Riyadh.
Riyde will utilise cutting-edge technology to create a virtual cycling experience. Residents will get to ride virtual routes, compete against each other, and enjoy an immersive cycling booth equipped with world-class hardware, thanks to the partnership with BKool.
The Riyde booth, operational for an initial two-week period at public locations, provides an indoor, air-conditioned setting for friends, family, and colleagues to socialize, exercise, and compete, stated a senior official.
"Fitness technology has played a key role in improving people’s access to sports and exercise, so I am delighted to be launching Riyde today," remarked Sports Boulevard Foundation CEO Jayne McGivern.
The immersive Riyde experience, she stated, was a fantastic way for the Sports Boulevard to provide residents with cycling facilities and to boost sports participation while we are building Sports Boulevard’s city-wide infrastructure.
"The launch of Riyde aligns with our mission to promote grassroots sports and make exercise more accessible to Riyadh's residents," she added.
On the key partnership, BKool Head of Business Alvaro Galindo said: "We are passionate about cycling and want to inspire a new generation of cyclists. Our innovative, immersive technology will make this a reality, offering residents a new and fascinating opportunity to learn a new sport and passion."
The Sports Boulevard, launched in 2019 as one of Riyadh's mega projects, spans over 135 km and connects Wadi Hanifah in the West to Wadi Al Sulai in the East.
Supported by King Salman bin Abdulaziz Al-Saud and HRH Prince Mohammed bin Salman bin Abdulaziz Al-Saud, Crown Prince and Prime Minister, the project features safe green pathways for pedestrians, cyclists, athletes, and horse-riders.
The endeavour includes over 4.4 million sq m of greenery, open spaces, and up to 50 multidisciplinary sports facilities.-TradeArabia News Service