The Middle East Facilities Management Association (Mefma) is all set to return next month with a major industry event, Mefma Confex, that will celebrate the latest trends in the Middle East FM sector. 
To be held from March 14 to 17, the flagship event will be featuring a range of activities - from exhibitions to visits to Expo 2020 and other major attractions - promising a memorable experience for all attendees. 
This year's event will explore the theme, 'Technology and Data Driven Facility Management – The Core of Business Excellence and Sustainability' – identifying key data and analytics relevant to the growth and sustainability of the FM industry. 
The Mefma Confex is the largest FM event in the Middle East region, bringing together key industry players, stakeholders, top FM professionals and decision-makers, in addition to government representatives, developers, and FM service providers and suppliers. 
Of the four days, two will be indoor events at the Address Hotel, Dubai Marina, and two for site visits. 
According to the organisers, each year, the conference opens new opportunities and identifies challenges to present the latest and leading trends in the FM industry, laying a clear roadmap for the future. 
The event also highlights the local market's critical role in the continuous development of the regional FM community, particularly at a time when green building practises are driving demand for facility management in the GCC.
This year's event promises to be even more significant as the Mefma Awards will be held for the first time. After a decade of connecting the Middle East facility management industry together, this new concept of hosting the awards is set to boost the competitive levels amongst the industry market and its key players, showcasing various success stories, celebrating outstanding contributions, and the industry's culture of excellence and best practises. 
The top three winners of the event will qualify for the Global FM Awards of Excellence in FM 2022, along with nominations from other FM associations around the world. 
Co-founder and President Jamal Lootah said Mefma was extremely excited to have its next edition of Mefma Confex. 
"Like always, we look forward to providing the industry with a unique opportunity to network and connect with the top FM professionals and decision-makers, including government representatives and other key personnel," he noted.
"We expect a lot of participants this year with notable and renowned speakers joining us to share insights on the industry’s challenges, and highlighting our theme for the year, ‘Technology and Data Driven Facility Management – The core of Business Excellence and Sustainability.’ This year also holds special significance as we host the Mefma Awards for the first time to recognize excellence and to honour members of the association who have tirelessly contributed to the industry," noted Lootah.
The first two days of the event is set to feature insightful panel sessions and multiple workshops, which will kick off on March 14, with an opening ceremony. 
The Confex will also feature an exhibition showcasing the latest solutions that are relevant to the industry, as well as expert-led sessions addressing major issues, followed by site visits on the remaining days to educate and share best practises. 
Leading experts and thought leaders will shed light on relevant topics such as the ‘Technology Transformation Approach’ in the changing world of FM, FM transformation strategies, the role of leadership towards technology adoption, and more, during a series of insightful conference sessions.  
Mefma VP and Global FM Vice Chair Ali AlSuwaidi said: "Over the last few years, we have seen many changes in the industry. As a result of the increasing demand for operational activities and cost-effective integrated services, the FM market has tremendous potential for growth."
"Mefma aims to unify standards, promote sustainability, and embrace technological innovation to improve efficiency, quality, and excellence in FM services, while supporting regional and global initiatives in digital transformation through such events. We are excited to be focusing on such evolving topics for this year, which is sure to bring with it many opportunities to excel and drive successful business outcomes," he added.