The Royal Commission for Riyadh City (RCRC) has announced the opening of its IE Center for Leadership and Innovation in the Middle East, hosted within Riyadh’s Creative District. 

This comes following the strategic partnership agreement sealed in July last year with ‎the prestigious IE University of Spain

as part of the RCRC’s efforts to transform Riyadh into a ‎global destination for culture and creativity, in line with Saudi Vision 2030’s objectives.‎

The IE Center will serve as a collaborative hub, bringing together entrepreneurs, professional business leaders, and ‎creatives to meet, learn, and exchange ideas. It will also foster knowledge exchange between Saudi Arabia, the wider ‎Middle East region, and the global community, said RCRC in a statement.‎

The new facility’s activities will revolve around three main components:‎

*IE Entrepreneurship Centre: A platform dedicated to supporting and developing startups and entrepreneurs ‎through training and mentorship.‎

*IE Leadership Centre: Designed to hone the skills of executives in the region through cutting-edge ‎educational programs.‎

*IE Design and Media Lab: A creative environment for ideation, experimentation, and exploring emerging ‎trends, supported by IE’s Metaverse and Gaming Experience Lab.‎

The opening ceremony was attended by Eng. Khalid Abdulaziz Al Falih, the Minister of Investment; Eng. Khalid Ibrahim Al Sultan, the Acting Vice President of City Marketing and Investment Promotion, Eng. Mazen Ahmed Tammar, the Advisor for City Marketing and Investment Promotion, and Jorge Urteaga, the General Manager of Strategy and Business Development, alongside Santiago Iniguez De Onzoño, the President of IE University. 

The initiative represents a model for effective international partnerships, contributing to talent development, knowledge transfer, and the advancement of national economic diversification objectives.-TradeArabia News Service