Global iconic fashion brand Elie Saab Maison and Aati, a part of Al Tayer Insignia and a leading name in luxury interiors, have announced their new partnership marked by the opening of dedicated ELIE SAAB Maison showroom spaces at Aati Jumeirah Beach Road and Aati Zabeel Road.

Elie Saab Maison was born from the creative collaboration between Elie Saab  and architect Carlo Colombo, brought to life under license by Corporate Brand – A++ Group. 

The collection translates the brand’s distinctive aesthetic into the world of interiors, blending cultural heritage with contemporary design to create a refined and global vision of modern living. 

Inspired by a refined dialogue between Italian craftsmanship, European design heritage, and Middle Eastern sensibilities, each creation reflects the Brand’s pursuit of timeless design, where craftsmanship and innovation coexist in perfect balance. 

Entirely crafted in Italy, the pieces reveal sculptural forms and harmonious proportions, articulated through elevated materials, meticulous detailing, and a sophisticated approach to texture and finish.

The dedicated Elie Saab Maison environments at Aati immerse visitors in the brand’s distinctive interior universe through soft neutral palettes, bronzed and hammered metal finishes, precious marbles, and bespoke textiles subtly detailed with the Elie Saab  Monogram. 

Designed to evoke the atmosphere of an elegant private residence, the displays unfold in a harmonious sequence of living, dining, and bedroom settings, showcasing the brand’s refined approach to spatial composition.  

Among the highlights are the Voyage Royale Bed, an emblematic expression of the Brand’s design philosophy; the Byblos Sofa, defined by generous, sculptural volumes and a strong architectural presence; the Elite Sofa, offering a contemporary interpretation of artisanal craftsmanship; the Palace Table, whose silhouette draws from refined architectural motifs; and the Lunula Table, distinguished by its half-moon geometry and polished surfaces that enhance its luminous, sculptural character. 

A selection of thoughtfully curated accessories throughout the space further reinforces the Brand’s signature identity and attention to detail.

"Dubai continues to be a key market for Elie Saab  Maison, representing the perfect intersection between architecture, design, and lifestyle," said Massimiliano Ferrari, CEO of Corporate Brand – A++ Group. "Our partnership with Aati allows us to bring the Elie Saab  Masion universe of refined living closer to an audience that appreciates excellence, sophistication, and Made in Italy craftsmanship – values that both our brands share deeply," he added.

Dee Sarai, CEO of Al Tayer Insignia, said: "At Aati, we take pride in presenting brands that define international luxury and craftsmanship."

"Welcoming Elie Saab  Maison to our portfolio strengthens our vision to create spaces that unite the world’ most exceptional design houses under one roof, offering our clients an unparalleled experience of artistry and sophistication," he stated.

"This partnership marks a significant addition to Aati’s portfolio of leading international brands, combining the company’s longstanding expertise in luxury interiors with Elie Saab Maison’s distinctive aesthetic and timeless design," he added.-TradeArabia News Service