Oasis Trading, the authorised Cat dealer in Oman, recently concluded its exclusive product launch event, celebrating the arrival of the new Cat 345 Hydraulic Excavator.

Held at the company facility in Muscat, the event drew an exceptional crowd of over 220 industry leaders, including significant representation from key governmental establishments.

The highlight of the evening was the dramatic unveiling of Cat 345. Following an exciting countdown, the machine was revealed to a round of applause, immediately showcasing its robust design configured for local, demanding construction environments. 

Attendees were also treated to a large-scale exhibition featuring 15 different machines from the Cat and SEM fleets, alongside a comprehensive display of 4-5 specialized work tools, and demonstrations focused on advanced machine telematics. 

The presence of personnel from Caterpillar underscored the global importance of this new regional model.

Oasis Trading said the introduction of Cat 345 strongly highlighted the event’s theme: “Perfected to Dig, Move, Save.” 

This theme encapsulates the machine’s core proposition, highlighting its supreme hydraulic power for precise digging, its agility and speed for moving massive volumes of material, and its next-generation fuel efficiency and low operating costs, which are engineered to deliver significant savings for every project undertaken in the region.

The successful turnout and enthusiastic response confirm the industry’s requirement for equipment that delivers efficiency and power configured to local conditions.

Samer Ismail, the Director for Construction Industries at Oasis Trading, said: "The energy at the launch was phenomenal. The Cat 345 represents a new benchmark for performance and reliability here in the sultanate. We are confident that this model will quickly become the backbone of major infrastructure and development projects across Oman."

The celebratory atmosphere resonated with the guests, who recognized the quality and scale of the event. 

A representative guest commented: "The dramatic reveal was very exciting - you felt the power of the machine even before it was fully visible. It was a well-organised event that gave us all the information we needed, along with a great opportunity to network with industry leaders."

Oasis Trading remains committed to supporting the region’s growth by providing world-class equipment and comprehensive aftermarket solutions.

To further reward the high level of attendance, Oasis Trading announced an exclusive offer for all the customers purchasing machines during this month. For more details on the same, please let us know.

For more than 80 years, Mohamed Abdulrahman Al-Bahar (Oasis Trading) has proved to be one of the most trusted equipment trading companies in the Middle Eastern region. 

Headquartered in Sharjah, UAE, Al Bahar boasts a 2800-strong workforce spread across all its functional branches. 

As the authorised dealer of Cat products, Al Bahar offers an extensive range of new, rental, and used products covering construction, power generation, and materials handling equipment. 

It provides comprehensive support solutions comprising Cat Connect technology solutions, parts, and services across a myriad of industries.-TradeArabia News Service