Global digital leader LG Electronics has introduced its new LG Healthcare Collection of domestic appliances at a special launch celebration for dealers and employees held in Dubai recently.

This new initiative comes as a result of comprehensive research undertaken amongst consumers and medical professionals in the UAE, Saudi Arabia, Iran and South Africa.
Addressing the launch ceremony, KW Kim, president of LG Electronics – Middle East and Africa, said: “Since its establishment, LG has endeavoured to make technology and innovation accessible to as many people as possible with the unwavering ambition of enhancing their lives. This keen interest has taken us to challenging new frontiers of imagination and innovation. As you will see later, this is demonstrated strongly in our latest product launch.
“Before we embarked on developing our latest product series, we wished to understand what our consumers want. What are their major concerns? What are their priorities? And most importantly, what can LG do to make a difference to their lives?”
To address this, the company launched a study in partnership with leading research company Synovate and spoke to a wider variety of respondents, to make the study as comprehensive as possible. The study found that almost one in three people in the GCC have experienced some health problems linked to allergies, with respiratory ailments ranging on top, with dust in the region and poor air quality in homes and offices identified as the leading risk factors.
The LG Healthcare Collection addresses these issues with new concepts in air-conditioners, and air purifiers while other health concerns identified in the study – skin ailments and nutrition issues – are addressed by LG’s new range of steam washing machines and vacuum cleaners and microwave ovens and refrigerators.
“LG’s unique Plasma Gold Plus air-conditioner is equipped with a nine-level bio-enzyme filter, and has enhanced purification and sterilisation capabilities,” says a spokesman for LG Electronics. “When air passes through the system’s multiple filters, fine dust, mould and odours are eliminated. This process also destroys the cell walls of bacteria, killing them. Plasma Gold Plus system can remove dust particles as small as 0.1 microns and will sterilise 99.9 per cent of bacteria, viruses and fungi.
“The system has a unique auto-cleaning function, whereby fan and plasma operations continue for 30 minutes after shut-off and LG air-conditioners automatically dry the inside heat exchanger to prevent mould and bacteria from developing.”
Freshly added this year, the new air-conditioners generate negative ions to balance out interior environments, providing fresh air in the home. Aesthetically speaking, the ArtCool series features replaceable picture frames, which can be customised to blend with your natural surroundings. ArtCool already has swept the world’s premium air-conditioner market with the simple yet clever concept of having a wall-mounted air-conditioner double as a picture frame by using an easily replaceable front panel. This was one of the first steps in the industry toward “melding” – appliances that, like furniture, blend and work with household décor to match a theme.
Building on its leadership in the international air-conditioning development business, LG has introduced its latest air purifier, which uses Nano Plasma Ion technology to generate up to one million sterilisation ions as needed, and eliminates noxious materials in the air such as viruses, bacteria, mould and so on.
The unit comes with the world’s first Platinum Filter that can prevent “sick home” syndrome. The filter gets rid of various harmful substances with toxic smells either from new houses or from air pollution.
LG air purifier’s HEPA filter system traps more than 99 per cent of dust particles as small as 0.3 microns. Added to create allergy-free air, LG’s Allergy Filter uses oxygen to reduce allergen proteins in the air.
Last year, LG’s air purifiers were awarded the British Allergy Foundation’s seal of approval for removal of dust mites and mould around the house.