Limitless, the global integrated real estate development arm of Dubai World, has recently unveiled details of its 200-hectare, $12 billion urban centre, Downtown Jebel Ali, which will come up alongside an 11 km stretch of Sheikh Zayed Road.

Development of Downtown Jebel Ali is well under way and the first four commercial buildings, construction of which was started a few months ago, are slated for a mid-2007 completion.
The infrastructure works for the project, which is being undertaken in a phased manner is scheduled for completion in 2009, said the project’s developers.
The project will consist of four quarters – East Quarter, East Central, West Central and West Quarter. With 326 buildings, 237 of which will be residential, its clever design includes ample space in-between buildings, with pedestrian, congestion-free areas.
Each quarter is divided into three individual districts creating a blend of business, residential, shopping, dining and entertainment facilities.
The bustling, Urban Centre, with its distinctive modern towers and grand spaces, will be the commercial and social hub of each quarter; the Trellis District, with its unique network of trellises projecting from the buildings, will provide shaded, pedestrian-friendly environments; and the Medina District, with its mid to low-rise residential neighbourhoods, small courtyards and plazas, will create a more intimate, family-friendly environment.
“Limitless is following a new, strategic and sustainable approach to developing projects that will help create thriving diverse communities. This approach led to the creation of this distinctive development that is Downtown Jebel Ali, which will create a unique way of living on Sheikh Zayed Road,” said chairman of Dubai World, Sultan Ahmed Bin Sulayem.