Ritchie Bros., a global leader in equipment auctions, is set to host its annual Super September Auction in Dubai this month, offering buyers in the construction, transportation, and other industries an opportunity to upgrade their fleet with top-quality machinery.

The event is scheduled to take place from September 24 to 25, with bidding starting on September 18. It will be conducted at Junction 9 - Gate 8 of Jebel Ali Free Zone.

The Dubai auction is part of a month-long series of Super September events taking place across Europe, the Middle East, and the Asia-Pacific region. The auction will feature a diverse range of equipment, including hydraulic excavators, wheel loaders, backhoes, skid steers, forklifts, and SUVs. Buyers can preview the available items online and add their favourites to their watchlist, ensuring they don’t miss out on the equipment that best suits their needs.

Ritchie Bros. conducts a multitude of auctions and sales across all platforms and geographies throughout September. Its extensive global reach and reputation for excellence attract buyers from around the world, creating a highly competitive marketplace. 

“Ritchie Bros. has built a massive global buyer base, leveraging our expertise across various industries from construction to agriculture and transportation. Since 2020, we have sold over 2.1 million assets to nearly 500,000 buyers,” said a spokesman for the company. “Our marketing efforts ensure maximum exposure for the auction items, attracting the right buyers and generating the best possible returns.”

The company’s commitment to providing exceptional customer service is unparalleled, he added. Its world-class team is dedicated to assisting buyers throughout the entire process, from registration to bidding. This personalised support ensures a seamless and enjoyable experience for all participants.

The auction will be conducted using a combination of unreserved and reserved formats, as well as the Ritchie Bros. Marketplace-E platform for reserved equipment sales. This flexibility allows buyers to choose the selling method that best meets their preferences and needs.

To participate in the Super September Auction, buyers can register online. Early registration is encouraged to ensure timely updates and allow for effective bidding management.

With over $100 billion in global sales since 1958, Ritchie Bros. continues to be a leader in the auction industry.

“We have over 2.2 million registered bidders annually and more than 153 million website visitors each year. Our expert marketing team ensures your assets are seen by the most interested buyers. From targeted promotions to comprehensive advertising campaigns, we help to maximise exposure and demand for auction items,” the spokesman concluded.