Roshn, a national community developer fully owned company by the Saudi Public Investment Fund (PIF), has announced that Roshn Riyadh, its first residential community in the capital featuring over 30,000 private homes, has been renamed as Sedra (Arabic for endurance).

The Sedra community is spread across an area of 20 million sq m and it is strategically located north of Riyadh, south of King Khalid Airport, within close proximity to Princess Nourah University and behind Riyadh Front mall.

The name Sedra is inspired by the indigenous tree that is widely found in Saudi Arabia. It is aligned with Roshn’s objective to create a community that promotes the preservation of nature and a sustainable lifestyle in line with Vision 2030.

Announcing the key project, Roshn said more than 4,500 homes will be built in Phase One of construction.

Group CEO David Grover said: “We are delighted to announce Sedra as the name of our first community, which is a significant and exciting step in the delivery of Roshn’s mandate to raise the rate of homeownership to 70 per cent in the kingdom.”

“At Roshn, we are deeply committed to developing communities of the future that meet current demands for high-quality, accessible housing. Our communities will represent a global exemplar in residential living and will play a vital role in further advancing the nation’s flourishing infrastructure and real estate sectors, which are crucial to the kingdom’s economic diversification and growth goals,” he added.

The project has been designed using the Salmani architecture, a unique approach that fuses urban and traditional design to emphasis the rich Saudi culture and heritage, he explained.