KiCE Construction Equipment, a Saudi-based specialist in the manufacture of equipment for concrete and block production, has launched a project that aims to transform its operations and ensure customer satisfaction.

The new ‘Business Transformation’ project, as it is called, is designed to restructure the company’s operations and covers manufacturing, quality control, sales and purchasing.

It will enable the company to increase its offering of new products, and improve sales and service, while creating a more efficient and profitable business structure.

The project will boost production capabilities as well as the overall equipment effectiveness from 51 per cent to 80 per cent, provide a monitoring system for daily production, and document standard operating procedures.

“The project will effect changes in technology, customer expectations, economy and other factors, based on which executives can make decisions to move the enterprise toward improved business performance,” explained Saleh Al Katheer, CEO of KiCE.