A NEW business unit has been formed in Saudi Arabia under a franchise agreement signed between the local Almaymanah for Trading and Ecotherm Austria. Known as Ecotherm Saudi Arabia, the unit started operations last month in Jeddah and Riyadh.

Almaymanah, which specialises in water and wastewater treatment, storage heating and cooling technologies, has been an agent for Ecotherm for almost a decade. It is among the first franchisees of Ecotherm Austria in the Middle East, under a new franchise system launched last November by the Austrian manufacturer of turnkey solar, hot water and steam systems for hotels, hospitals and the industry.

The new franchise system is supported by Ecotherm’s design software Ecosize, a CRM (customer research management) module, the franchise guide, the twinning partner programme, a standardised seminar programme of the Ecotherm Academy and a huge online member area with plenty of ready-to-use digital templates.