With its new  Urban Life porcelain  tile collection series, leading Turkish ceramic manufacturer VitrA has successfully combined the essence of city life.

The 13 lines of the porcelain collection are all individualistic and elegant in their design elements as well as being durable and resistant enough for everyday use.
“City life is fast-paced, exciting, varied and – at its best – breathtakingly beautiful while being stressful and exhausting. Designed with that in mind, VitrA’s Urban Life tiles are not just stunning to look at, but make a highly functional statement on contemporary urban living. Combining eye-catching elegance with hardwearing, slip-resistant and easy-to-clean performance, this series provides the finest surfaces for the most demanding, high traffic and high-end environments such as airports, cafés, automobile showrooms, shopping malls, museums and galleries,” says a company spokesperson.
The solid-coloured porcelain tiles convey to urban areas a modern ambience, uniting advanced design with a wide range of uses. Their rugged surface offers resistance to scratches, wear and tear, water, frost and other external impacts, he adds.
Available in a variety of surface qualities, colours and sizes, the Urban Life range is offered in a wide range of sizes from 30 by 30 cm to 60 by 120 cm, and a choice of colours and textures, which includes matte, glossy, relief and anti-slip.
While simplicity and purity of design is the core of the Kinetic line, Cemento draws a clear line while the Loft line is contemporary with a shiny metallic finish. The Elegant series incorporates the 1970s and 80s traditional design elements while Damask range gives a sophisticated finish to floors in building interiors. The innovative Porfido Stone series applies sophisticated technology to pure stone and does not require glazing.
VitrA’s wide product range includes sanitary ware, bathroom furniture, acrylic bathtubs, faucets and accessories, and ceramic tiles for both walls and  floors, porcelain tiles, mosaic tiles, pool tiles and complementary pieces.
As part of its commitment to design excellence, VitrA develops products with an impressive portfolio of leading industrial designers and currently has more than  2,000 points of sale with 150 showrooms worldwide. The VitrA tiles division manufactures  premium wall tiles and floor tiles, at four modern plants in Turkey, Ireland and Germany, which have an annual production of over 25 million sq m, 60 per cent of which is sent to major international markets.