

The latest flushing solutions from TECE are being introduced to the region by the Dubai-based AEC, the sole agent for the German systems provider in the Middle East.
“TECE is to be considered among the top five European companies in concealed flushing solutions, piping and drainage profiles and we are proud to bring into this lucrative market the company’s flushing technology, which includes a variety of products and novelties such as the glass push-plate,” says Raed Arafat, managing director, AEC.
TECE is a systems provider and manufacturer of innovative, durable, user-friendly flushing technology systems that cater to the requirements of planners, installation companies and others. Its latest flushing technology belongs to the new generation of bathroom design and includes push plates, fittings and flush tanks that are water-saving, low on noise and have ample water storage, as well as those that are sealed and pre-assembled.
AEC, which was set up in 2005 by Arafat who has extensive experience in the finishing construction materials industry, focuses on the business of enhancing the quality of life of its clients through conceptualising and designing living spaces for an enjoyable lifestyle. It aims to become one of the UAE’s leading suppliers for the luxury end of the market, providing construction solutions through establishing partnerships with reputable firms.
The company, which currently represents international manufacturers and well-known brands such as TECE in the Middle East, is focusing on penetrating the UAE market and other Gulf countries through a large distribution network as well as through directly approaching consultants, architects, designers, and contractors to create awareness of its product range.
Customer service is a key to success and “we believe in it”, Arafat says.
“Today, it is no longer sufficient just to give importance to customer service – it is also necessary to be efficient and attuned to clients’ needs to build a long, healthy relationship with them,” he adds.
The company also organises seminars that are tailored to the requirements of its diverse clientele.
AEC adopts modern, innovative and non-traditional designs of sanitary ware, tiles, exclusive accessories, furniture, brass ware, mosaic, and kitchens.
Its European partners include prestigious brand names that have been involved in furnishing five-six star hotels/resorts, towers, villas and palaces worldwide.
Among the top projects on AEC’s portfolio is the Lake Hotel in the Burj Dubai Downtown area.
“This landmark hotel will be furnished with our Bandini brand of bathroom fittings including washbasin mixers, bidet tap mixers, bathtub and shower sets. We have previous supplied to other prestigious projects such as the Madinat Jumeirah, Royal Mirage, Park Hyatt hotel, Park Place tower and many other towers, palaces and luxury villas in the UAE and the region,” he says.