The Manitowoc Crane Group (MCG) has recently inaugurated a new Middle East sales and service facility in the Jebel Ali Free Zone in Dubai, UAE.

The new 1,400 sq m facility houses sales offices, a workshop and a parts warehouse, as well as a training centre.
“This new building is a sign of our commitment in the region,” says David Semple, sales director and general manager of Manitowoc Crane Group Middle East. “The operations here have quickly evolved from several ‘one-man’ outfits to a central office with over 30 employees. By combining these resources, we are able to more effectively and efficiently serve our customers throughout the region.”
The Middle East office will cover 20 countries including the Middle East and most central Asian republics. Having a centrally-located Middle Eastern office gives MCG the ability and flexibility to tailor a wide range of cranes to local requirements.
“MCG is a global company with a strong commitment to local presence,” says Philippe Cohet, Manitowoc Crane Group’s executive vice president of the EMEA region. “We are consolidating our position to increase resources available to customers. I believe our growth puts us in a position of strength to tackle increasing demand and lead the way in this market.”
MCG also hopes to expand its crawler crane business in the Middle East and will run a crawler refurbishment programme from the facility. This is part of a long-term strategy to establish a Manitowoc crawler crane ‘center of excellence’ for its EnCORE programme, which gives dealers or customers the most effective crane service. That could be through the supply of new parts, or a remanufactured, repaired or rebuilt part for an existing crane.
“The EnCORE programme enables customers to extend the lifecycles of their older machines,” says Mike Bage, Manitowoc Crane Care manager in the Middle East. “Our objective is to remember all customers, and treat every request with the same degree of importance. There are some customers or markets that just don’t have the financial strength to invest in new machines, so used or refurbished cranes will always be a requirement.”
The Manitowoc Company is one of the world’s largest providers of lifting equipment for the global construction industry, including lattice-boom cranes, tower cranes, mobile telescopic cranes, and boom-trucks.
The company also offers the broadest line of cold-focused equipment for the food-service industry and is a leading provider of shipbuilding, ship repair, and conversion services for government, military, and commercial customers throughout the US maritime industry.