Dubai-based Al Ghandi Electronics supplied 720 units of Whirlpool integrated appliances to Union Properties' net.community project.

Al Ghandi says it is the Number One supplier of built-in appliances offering the widest range of integrated appliances.

"Whirlpool built-in appliances are of extremely good quality with equally good aesthetic," says a spokesman for the company. "This, along with the very good service back-up by Al Ghandi, has helped us to stay a step ahead of competition," he says.

Elaborating on Whirlpool and its history, he says: "Whirlpool was one of the first companies to design and produce an automated wringer-style clothes washer more than 75 years ago. Today, Whirlpool is the largest appliance company in the world with a global organisation and world-wide resources, dedicated to enhancing the quality of life through products and services designed for the way people live today.

"Marketed in 140 countries, Whirlpool products are so successful that one product is sold every two seconds in the world. This astonishing statistic places Whirlpool as the worldwide leader in the sale of major domestic appliances. Such a success is based on very solid pillars with an obsession for quality of processes and materials. For example, all Whirlpool factories have obtained 9001 quality system certification, IMQ, VDE, Semko and other worldwide safety certifications.

"Providing the right product for consumers' needs means that Whirlpool pays heed to the requirements of thousands of consumers all around the world and develops products that meets these needs. Whirlpool has a long experience in manufacturing major domestic appliances.

''The company was founded in 1911 in the US, where the headquarters is still based. Today Whirlpool has factories in 13 countries, mainly in Europe and the US. Whirlpool has the capacity of manufacturing products that are flexible, reliable, robust, stylish and modern, easy to operate, time-saving, environment-friendly, and assuring of very high performance. With a worldwide spread distribution and service system, Whirlpool has 61,000 employees worldwide working to make all this happen everyday.

"As the only built-in appliances range that incorporates consumer requests and viewpoints, Whirlpool has ensured that all family line products have the new 'Crescent' curved control panel designs that are smoother to touch and softer on the eye. Consumers wanted products that blended in with their kitchen, but at the same time, added a look and feel of quality. These requirements were achieved by ensuring that all products have the same style of control panel, the same aesthetics, and that only high quality material such as stainless steel, glass and ceramic are used. These considerations have resulted in a distinct family-line design, giving a unique, totally co-ordinated look to the kitchen.

''Knowing that consumers don't simply want products that are easy on the eye, but also products that are easy to live with, Whirlpool has ensured that the new smooth lines on the built-in range are designed without dirt traps, thus making them easier to clean.

''The Whirlpool built-in collection consists of ovens that combine style with ergonomics; hobs with clean, modern lines and smooth, wipe-clean surfaces; microwave ovens; cooker hoods; refrigerators and freezers designed to fit perfectly and inconspicuously into standard kitchen units; and dishwashers, washing machines/dryers that are among the most efficient, economical, stylish and environmentally friendly.''

Al Ghandi Electronics, the distributor of Whirlpool home appliances, has won many prestigious projects in Dubai, which now stand testimony to the quality of Whirlpool built-in appliances, he says. These include the Al Mussalla Tower, Shaikh Hamdan Tower, Dubai Creek Tower, Wafi residential Complex, World Trade Centre Apartments, Golden Sands, Al Maskan and Al Durah Residential Complex, Shaikha Mariam Twin Towers, Baniyas Tower, Ghaya Residential Tower as well as a number of other complexes, residential, offices and villas.

Al Ghandi maintains a complete service centre in Dubai.

''Engineers are trained on a continuous basis to be up to date with the latest products and to offer the best service at all times,'' the spokesman says. ''Such attention to detail and customer satisfaction has, no doubt, cemented for the establishment of an enviable reputation, making it one of the most respected names in the field today.''