Mered, an international real estate developer with headquarters in Dubai, has partnered with the world-renowned hospitality design firm Hirsch Bedner Associates (HBA) for the development of the Iconic Tower, a symbol of ultra-luxury living in the heart of the city.

 According to Mered, the Iconic Tower, which is set to redefine luxury with its stunning design and exclusive amenities, will incorporate HBA’s renowned expertise in creating luxurious, memorable spaces. The firm meticulously selects all materials to seamlessly bring the Italian design house Pininfarina’s vision for the tower to life.

 Lauding the tie-up, CEO Diana Nilipovscaia said: “Partnering with HBA reflects our dedicated pursuit of quality for the Iconic Tower. Their 58-year global expertise and unparalleled ability to blend narrative with design aligns with our vision for the tower as a residential space and landmark on the Dubai skyline, that embodies elegance, innovation, and technological integration.”

 “The sophistication of a five-star hotel will be infused into each residence within the tower. Together with our experience in shaping cities and enriching people’s lives, this partnership promises to bring high value to the project,” she stated.

 Driven by a passion for storytelling through aesthetics, the HBA team creates bespoke interior design to bring value, depth, permanence and beauty to the Iconic Tower.

 “Reaching a commanding height of 286.4 m and offering 311 exclusive apartments, the tower is set to become the tallest structure in Dubai Internet City. Residents will enjoy world-class facilities such as a private lounge and dining room, an equipped gym, a private cinema, an infinity pool, an ice spa, and much more,” remarked Nilipovscaia.