ALSHAYA Trading has launched its European lifestyle-concept showroom, the Alshaya Showroom, in Dubai, along with its new brand, Kitchenhaus.

The launch last month follows the successful opening of Alshaya United in Oman at the start of this year, as part of the company’s regional expansion plans.

Kitchenhaus, a German product range, is being introduced to the UAE market for the first time and will be housed at Alshaya Showroom as well as at an exclusive showroom in Deira.

The Alshaya Showroom, located on Sheikh Zayed Road, offers exclusive access to European brands such as Imola and ABK tiles from Italy, Kludi and Keramag from Germany and Spanish mosaics from Vidrepur.

Complementing these home solutions are the Kitchenhaus kitchens that are manufactured by the largest kitchen manufacturer in Germany. Each kitchen is individually planned and manufactured on highly automated machines which guarantee high quality and attractive prices.

The standalone showroom in Deira located on Salahuddin Road, offers a wide of choice from modern to trendy, classical and timeless through to the Mediterranean cottages style.

Ayman Alshaya, CEO of Alshaya Trading Company, said: “The Alshaya showroom brings together an extensive range of quality home fixtures and décor items for every room in the house.

“Completing the comprehensive offerings at the new store, will be the Kitchenhaus kitchens, the highest German standard in quality for kitchens, an ideal choice for palaces, private villas and even business premises.”