THE guestrooms of the newly opened Sofitel Dubai The Palm Resort and Spa in Dubai, UAE, feature Hansgrohe products that represent a simplistic sense of peace and tranquillity and offering the perfect escape from fast-paced city life.

One of the latest luxury hotels to open on Dubai’s iconic Palm Jumeirah, the hotel is based on a unique Polynesian island theme, with vertical gardens, fresh flowers and artworks bringing elegance to the luminous hotel.

This 361-room hotel is fitted with basins, bidets, baths, concealed shower mixers and hand showers from Hansgrohe’s Axor Massaud, Axor Starck, and Axor Starck X designer collections.

The Axor Massaud collection is inspired by nature, with a harmonious connection between organic and geometric shapes, creating a sense of peace and serenity when bathing, while Axor Starck and Axor Starck X products focus on the basics: the enjoyment of water, which through the reduction of shapes, offers a sense of freshness, clarity and exclusivity, explains a spokesman for the German sanitary fittings manufacturer.

The guestrooms also feature Hansgrohe’s Raindance Classic overhead and hand showers, which offer an element of sustainable comfort for hotel guests. The showers’ cutting-edge AirPower technology enriches water with air inside the shower, propelling a gentle flow of rain-like droplets onto the user.

Mirk Architecture and Engineering specified the Axor collections to match the luxurious profile of the five-star resort’s simplicity and purity.

Eco friendly ... the Raindance hand shower.

Mirk director Mahnaz Liaghat believes that great design distinguishes itself by appealing to the fourth dimension – the subconscious. “The sensual water experience of Axor Massaud is very inspiring. The flow, the sound, the quality of the material – all these attributes contribute to an impression of tranquillity,” she says.

Hansgrohe’s sales director Middle East Dirk Schilmoeller says: “Whether a grand hotel or a small, refined boutique hotel, premium-quality bathrooms are a sign of sophisticated hospitality. The Axor Massaud collection offers a modern yet sensual form that perfectly represents the design theme of the hotel. The consciously open architecture integrates the bathrooms into the serene guestrooms and represents the ‘island’ philosophy of the hotel. This is a further example of why hotels around the world equip their bathrooms with Hansgrohe and Axor products. The mixers, showers and bathroom collections enhance the design and comfort offered at these prestigious addresses.”

Besides enhancing the aesthetics of projects, Hansgrohe also focuses producing mixers and showers that help conserve water. The company exhibited products featuring its pioneering EcoSmart technology that reduces water consumption by up to 60 per cent at the World Future Energy Summit 2014 (WFES) in Abu Dhabi last month (January 20 to 22).

Lower hot water consumption also means a reduced energy requirement, resulting in lower carbon dioxide emissions and lower costs, Schilmoeller points out. Its mixers go beyond the minimum requirements set by Estidama, the sustainable building and construction standards authority in Abu Dhabi, to deliver five litres per minute, instead of the minimum six litres per minute.

Hansgrohe recently became one of the first bathroom fittings and showerhead manufacturers in the region to be awarded the Trustmark for Environmental Performance by the QCC, one of the UAE’s leading bodies for sustainability. Awarded for 11 of its products, including the Crometta 85 1jet Green hand shower and Raindance S 100 3jet EcoSmart hand shower, the Trustmark represents a mark of quality for customers, and shows that a specific product conforms to the various safety and performance requirements set by Abu Dhabi regulators.

Schilmoeller comments: “At Hansgrohe, water is our passion, and it is our goal as manufacturers of mixers and showers to make these products as sustainable and eco-friendly as possible without any loss of comfort.”

Within the international Hansgrohe Group, Hansgrohe is the premium brand for bathroom and kitchen fixtures, showers and shower systems as well as thermostat and plumbing technology.