BERGER Paints Bahrain, which claims to be Bahrain’s Number One paint manufacturing company, is catering to the rising local demand for its products especially from the buoyant retail, projects and protective coating segments. Most of the projects for the Ministry of Housing are coated with Berger Paint’s finishes that adhere to the ministry’s specifications, according to Aseem Doshi, general manager of Berger Paints Bahrain.

 Berger Paints Bahrain is a part of the Berger International Group and offers a wide range of decorative, industrial and floor coatings that have evoked interest among consumers particularly because of their environment-friendly properties, he says.

Berger addresses environmental issues by ensuring that its products and production processes meet green standards.

“All decorative products manufactured and supplied by Berger Paints Bahrain are environment-friendly,” states Doshi. “They are free from lead and hard metals. Additionally, all decorative products come with a manufacturer’s lead-free guarantee, as indicated on all paint cans.”

He says that Berger Paints exerts every effort to utilise safe and suitable raw materials, which are approved by the Ministry of Environment, ensuring that local rules and regulations are adhered to. “As per our defined environment and health policies, we dispose of all factory waste as per local rules and regulations,” he adds.

In the Gulf, Berger has research and development (R&D) centres each in Bahrain, Oman and Dubai, UAE. “As a group, we have the highest number of researchers in the Australia-Asia region and there is much cooperation between the various R&Ds,” says Doshi.

In 2014, the company intends to launch a number of products in the architectural, industrial and protective coating segments.

“Paints are the most important interior décor medium to enhance the ambiance of a room and bring it to life with colours giving that essential character to any space. Hence, being the Number One paint company in Bahrain, we have created an array of innovative and convenient solutions to meet consumer needs. In addition, Berger outlets allow consumers to choose from our impressive designs and colours and vast range of products – silk, matt textures to stunning designer finishes such as Berger Royale, Royale Play and Weathercoat brands,” says Raghupathi Ramiah, senior manager sales and marketing.

Berger’s decorative finishes comprise water-based emulsions for interior and exterior surfaces, specialty finishes ranging from simple single-tone interior coats to a plethora of exterior products including crack-bridging, anti-carbonation, texture and vintage finishes, as well as products based on nano technology. Furthermore, he says the company has recently boosted its choice of specialty and luxury premium products with the addition of Royale Crystalle, Royale Glitter Metallic, Play and Tuff finishes.

Elaborating on these products, Ramiah says: “Berger Royale Crystalle is a luxury premium anti-bacterial and stain-resistant finish specially designed for interior walls. This property makes it ideally suited for the home, hospitals and food industries. This unique top-of-the-line product is available in more than 1,300 shades.

“Berger Royale Glitter Metallic is a premium metallic paint available in a choice of 48 shades, which render an elegant glittering finish to walls.The product is also eco-friendly being water based.

“Berger Royale Play is a specialty range which offers around 10 designs in glaze finishes and another five in Italian stucco finishes in various shades and colour schemes.

“Berger Tuff is a premium exterior matt finish featuring nano technology and boasting properties such as four-year performance, and excellent ultraviolet (UV) and stain resistance. The product is also certified for Class 0 certification from Exova UK (BS 476: Part 6) for safety, quality and performance of the product.”

While Berger’s most prestigious projects have been for the Ministry of Housing, with which it shares a good relationship, the company is also providing its solvent-free coatings for the Electricity and Water Authority’s (EWA) water tanks. These internal water tank linings are approved by EWA.

Berger has also been associated with a number of recent prestigious projects in Bahrain including Amwaj Tower, Indian School in Riffa, New Millennium School, the sewage treatment plant in Muharraq, King Hamad Hospital and Lulu outlets at Ramli Mall and Hidd.