A WIDE range of ‘green’ carpets and floor coverings are expected to be showcased at Domotex Middle East, the dedicated international trade fair for carpets and floor coverings in the Middle East and North Africa (Mena) region.
This is in response to new government legislation on environmental protection, which is helping boost demand for eco-friendly solutions, says Deutsche Messe Dubai Branch, the organiser of the event .

It said the green building regulations issued in Dubai in 2007, and Abu Dhabi’s integrated design programme for urban development termed Estidama – which means ‘sustainability’ in Arabic – will have a huge impact on the future trends of the flooring industry.
The organiser also believes that the Leed rating system for commercial interiors, developed by the US Green Building Council (USGBC), will help provide a blueprint for quality standards to be maintained in interior products and pave the way for a significant increase in demand for green-certified flooring solutions.
“For the upcoming edition of Domotex Middle East, we are seeing several exhibitors building up new product lines to cater to emerging requirements and to comply with new government regulations, particularly those related to sustainability and environmental compliance,” Angela Schaschen, managing director of Deutsche Messe Dubai Branch, comments.
“The availability of new materials and advanced technology has greatly contributed in encouraging suppliers to expand their portfolio and offer eco-friendly, recyclable carpets and floor coverings. It is now no longer just about colours and designs as manufacturers, distributors and trade buyers are beginning to appreciate other important qualities of carpets and floor coverings such as the environmental footprint of these products,” she adds.
Domotex Middle East will be held next month (May 10 to 12) at the Dubai International Convention and Exhibition Centre, where it will showcase a complete range of carpets and floor coverings including hand-made and machine-made carpets; textile and resilient floor coverings; parquet and other wood floors; laminates; floors for sports arenas and sports facilities; fibres, yarns and textiles; application and floor-laying techniques and equipment; machinery and technology, ceramic tiles, natural stone floors and marble floors.
 “Domotex continues to serve as a benchmark for the latest product trends and the most up-to-date developments in quality standards in the carpets and floor coverings industry,” Schaschen says.
In line with this, Domotex will serve as a platform for innovations from leading carpet specialists. Abu Dhabi National Carpet Factory, the first carpet factory in Abu Dhabi, will take part in the expo as a leading supplier of both commercial and residential carpets. It produces all types of tufted carpets, printed carpets and axminster carpets using polypropylene, polyester, nylon, British wool 80 per cent nylon 20 per cent, twisted and frieze in its production line.
Al Mira Carpet Factory of Saudi Arabia will showcase its latest creations in customised and wall-to-wall carpets specifically aimed at the high-end residential, hospitality and contract markets. Balta Broadloom, Europe’s leading manufacturer of broadloom carpet, will display a wide range of innovations in both woven and tufted wall-to-wall carpet for residential and contract use. The eye-catcher, the company says, will be Vintage Wilton, a brand new traditionally woven collection in refined natural colours.
Balta has specifically developed a theme collection called ‘Pubs & Clubs’ for the hospitality sector in the Stainsafe Super Wiltax quality with practical designs and colours. Balta will also be showing for the first time in the Middle East a variety of luxurious trendy tufted shaggy’s such as Shaggy Finesse.
Beauflor, one of Europe’s leading cushion-vinyl manufacturers, will offer a wide collection of residential and contract ranges, with an extensive selection of attractive wood, tile and all-over designs including features as 1.5- m-long planks.  The IVC group, a world-wide manufacturer of resilient floor covering products for residential and commercial use, will be presenting for the first time its four new collections – Leoline, Avenue, Itec and Moduleo. Leoline is an extensive range of cushion vinyl collections for residential use; Avenue presents theme collections; and Itec has collections specifically designed and engineered for contract applications. Meanwhile, Moduleo is IVC’s new modular design floor division offering floor coverings that looks trendy and feels natural.
KK Concepts of India is targeting the conservative or modern home, or office with its range of exotic handmade carpets made of wool and silk in India.
The event targets wholesalers and retailers in the carpet and floor coverings sector as well as decision-makers from construction companies, architects, interior designers, project planners, floor layers and fitters. Domotex will feature a series of interactive networking activities such as Designers Corner and the Creative Flooring section.
Designers Corner will present the latest breakthroughs in design flooring as well as a select range of inspiring reference projects that will help stimulate new ideas and design concepts. Creative Flooring, facilitated by experienced professionals of The Academy of Flooring Skills (TAOFS) from the UK, has been enhanced to offer more interactive and engaging demonstration sessions focusing on the most up-to-date techniques and products.