UAE-based building materials group Danube said its interior and home improvement retail unit has signed a partnership deal with First Abu Dhabi Bank to support the beneficiaries of the National Housing Loan (NHL) through its Baitak Hilmak programme. 
 
Baitak Hilmak programme is the revamped version of Danube Home’s Privileged Partners Programme (PPP), the one and only loyalty and reward programme for construction contractors across the region.
 
The NHL programme provides UAE nationals in Abu Dhabi, Al Ain and Western regions interest-free housing loans to construct or renovate their home or purchase ready homes. First Abu Dhabi Bank, the UAE’s largest bank, facilitates this government initiative by offering to citizens building and financial management services. 
 
With Baitak Hilmak, Danube Home shall offer exclusive benefits like additional discount, free end-to-end 3D interior designing services, purchase linked gift vouchers and loads of exclusive services to the beneficiaries of FAB NHL right from the first day of availing the loan benefits.  
 
This partnership is expected to bring great saving opportunities for the beneficiaries of NHL who are building their dream home in Abu Dhabi and Al Ain regions, said the statement from Danube. 
 
Also, Danube Home offers the convenience to the beneficiaries of NHL to purchase everything under one roof with a world class end to end shopping experience. Additional discounts are offered on tiles, sanitary, kitchen, electrical, hardware, furniture and all other home furnishing products exclusively for the Baitak Hilmak programme members, it stated.
 
Group Managing Director Adel Sajan said: "As the UAE recovers from Covid-19 pandemic, especially with the opening of the borders and the return of tourists to the UAE, we see businesses coming back to life – to the pre-COVID-19 normalcy."
 
"We, at Danube Group are also preparing to launch a number of initiatives to support the economic growth, we are definitive that this approach will help us encourage and strengthen ties between our contractors and consumers and will propel our business towards an upwards direction," he stated.
 
Every contractor from NHL, who builds the dream home of the beneficiary, is eligible for special perks and other benefits, through Danube Home’s contractor loyalty programme – Privileged Partners Programme.
 
On the basis of how much they purchase at the Danube Home stores, they are entitled for more accelerated benefits, he added.-TradeArabia News Service