In a unique collaboration, Saudi real estate company Dar Al Arkan has joined forces with global designer Elie Saab to launch exclusive co-branded villas within its Shams Ar Riyadh development. 

 

Reflecting the sophisticated elegance and exceptional detailing that Elie Saab is recognised for in the haute couture world, the villas have the Elie Saab signature style with exquisite designs, setting a new standard for modern luxury living in the kingdom.

 

The world-renowned designer will provide the creative guidance and curate the refined design elements that encapsulate the project. 

 

In addition to the exterior concept, the beauty of his designs will be captured and reflected in the interiors to create a seamless charm and elegant continuity across all aspects of each villa. 

 

Elie Saab will also give his artistic vision and input to the overall project to reinforce its unique, high-end living standards.

 

Dar Al Arkan said there were only limited number of co-branded Dar Al Arkan and Elie Saab villas, which would be privately located and exclusively accessed by residents. 

 

Surrounded by Wadi Hanifa’s lush greenery and cool waterways, residents could directly step out onto the wadi from their villa to experience the splendour of nature that delights the senses and brings calm and serenity.

 

The Shams Ar Riyadh project is located in a strategic area north of Riyadh, on the King Khalid Road, extending over an area of more than 5 million sq m. Residents of Elie Saab villas can also enjoy the idyllic environment of the wider community, which includes world-class shopping, dining, entertainment and cultural amenities, as well as beautifully landscaped gardens and parks that summon a life of peace and tranquillity. 

 

The community is within easy access to the city’s prime lifestyle destinations, business centres, and top attractions that Riyadh has to offer.

 

On the collaboration, Ziad El Chaar, the Vice Chairman of Dar Al Arkan, said: "Elie Saab is a global pioneer in design and admired for his unique and beautiful designs that capture our hearts. Through this first-of-its-kind collaboration we are bringing two major forces in the Arab world and showcasing a new level of modern design and luxury living for the customer."

 

A big name in the fashion world, Elie Saab founded his eponymous label in 1982, at just 18 years old. Since then, the Elie Saab house has been established as one of the major leaders in the Haute Couture category globally, with ateliers based in Paris and Beirut. 

 

With the recent launch of Elie Saab Maison, the top designer brand expands into luxury furniture and interior accessories collection for home and hospitality projects. 

 

"The partnership further underlines our goal to enhance the real estate sector of the kingdom to truly world-class standards. Working with illustrious names in the fashion world, we will raise the standards of luxury property and position Riyadh as a preferred destination for the discerning," he added.

 

Expressing delight at the collaboration with Dar Al Arkan on a new lifestyle address in Shams Ar Riyadh project, Saab said: "I have been working towards an architectural and lifestyle expression that translates the style of my living through the development of real estate projects and the creation of furniture and home collection to complement my vision."

 

"Today, Elie Saab has reached a holistic approach that delivers a unique and timeless experience. We are confident that our new partner, Dar Al Arkan, the leading real estate company in Saudi Arabia, is perfectly geared towards supporting our ambitions in developing and creating premium projects that embody the DNA of our brand and touch every aspect of living," he added.-TradeArabia News Service