Cosentino Group, a world leader in innovative surfaces for the architecture and design industry, recently opened the doors to its 10th global Cosentino City showroom at Dubai Design District (d3), home to the region’s growing community of creative thinkers.

With a total floorspace of 300 sq m, this innovative showroom model – first introduced four years ago by the group – is designed as an information and service centre for architects and interior designers rather than as a conventional showroom. The Dubai City will be the group’s Middle East operations hub.

Talking about the ‘City’, Eddy Abou Khalil, general manager at Cosentino Middle East, says: “Our aim is to offer our visitors a sensorial and interactive experience. Designers will be able to define, create and visualise their projects using the latest digital applications and technology, supported by the service offered by our team of professionals.”

Contemporary and minimalistic, the City’s monochromatic scheme subtly features a range of surfaces from Cosentino brands Silestone and Dekton. Visitors can discover the group’s products and the array of applications from flooring to façades, kitchen and bathroom countertops and more.

At the entrance, the visitor is greeted by a striking Arabesque wall designed with opulent semi-precious stone panels. Going past the entrance lobby, the space opens into a generous area revealing a fully functioning custom-designed kitchen in Silestone and Dekton.

At the heart of the City is an interactive room where visitors can engage with the physical samples and virtually access the entire sample catalogue using touchscreen technology. The experience is further enhanced by an interactive programme that allows visitors to design and explore the best options for façades, kitchens and bathrooms at the push of a button. The City also houses a plush lounge for casual and corporate-style meeting spaces.

Cosentino has committed an investment of over Dh2 million ($544,588) to build this City, replete with next-generation resources, interactive displays and exhibition and work areas, with the objective of building closer relationships with customers, partners and the design community at large.

“Like our other showrooms in New York, Sydney, London, Milan and Madrid, the Dubai City will also be a place for the community to network and collaborate. Cosentino City Dubai will be a hub for creativity and action and we will be hosting various events throughout the year at our versatile space,” says Abou Khalil.