Ema Lubricants Company (Emalu) a Gibca-ExxonMobil joint venture lubricant and speciality product expert, enjoys a close association and a mutually beneficial relationship with the readymix giant Conmix.

“Steered by a forward-looking and proactive management, Conmix has grown from strength to strength with its sight firmly set on meeting customers’ needs. We are really proud to know and do business with Conmix for nearly two decades,” an Emalu spokesman says.
The company, which was established in 1984, caters to a broad spectrum of industries in the UAE, covering all segments including readymix plants, construction, transport, ports, power stations, car franchises, manufacturing industries.
Emalu markets internationally-renowned ExxonMobil lubricants, greases and speciality products in the UAE.
Apart from supplying premium-quality mineral oil, synthetic and environment-friendly Mobil lubricants, Emalu offers engineering-support solutions to improve lubrication efficiency and productivity and reduce operating costs, thus resulting in substantial savings to customers, says the spokesman.
Access to the output of the joint-venture lube oil blending plant enables Emalu to meet customers’ needs efficiently and keep a pulse on its marketing and supply network, he adds.
This year, Mobil celebrates 80 years of extending heavy-duty diesel engine life through its Mobil Delvac product range, which is used globally in the construction, transport and other sectors that have a rich population of diesel engines.
Delvac – an acronym for Diesel Engine Lubricants VACuum – is the world’s first branded lubricant for heavy-duty diesel engines.
“Registered as a brand in the US in 1925, Mobil Delvac heavy-duty engine oil has set the benchmark for lubrication excellence in the heavy-duty vehicle marketplace. It is the lifeblood that powers the engines of trucks travelling on highways around the world,” the spokesman claims. “Mobil Delvac helps move the diggers, excavators and vehicles that transport heavy loads at construction sites. It protects engines from the harshest of conditions, from the -50 deg C cold that grips Siberia during the winter to the blistering summer heat experienced in the Middle East.”
The spokesman continues: “Ever since its introduction, Mobil Delvac has been at the forefront of lubrication technology, building an industry-leading reputation by protecting and helping to extend the life of engines operating in all types of on- and off-highway applications. Across the world, the proven performance of Mobil Delvac has made it a brand of choice for truckers and fleet managers.
“The driving factor behind its success is ExxonMobil’s commitment to research and technological development. Each year, the company invests significant financial resources on its research and product development. In the past decade alone, ExxonMobil has spent more than $100 million on research, testing and upgrading its Mobil Delvac family of heavy-duty engine oils to ensure they meet or exceed the latest and most advanced industry and OEM specifications around the world, thereby ensuring peace of mind to customers and extending engine life.”
“Teams of lubrication experts, who specialise in heavy-duty vehicle engine technology, conduct comprehensive laboratory tests and field trials to closely study all the performance attributes that make Mobil Delvac an unbeatable product.”
“Mobil Delvac technology is chosen by the world’s top five heavy-duty truck engine OEMs, which speaks volumes for their trust in ExxonMobil. Mobil Delvac technology has over 2,000 different builder approvals and preferential endorsements that cover more than 300 different global builders,” he concludes.