Instep Trading Company, a Dubai-based high-end wood-flooring specialist, has notched up an impressive 25 per cent annual growth with traditional wood flooring gaining popularity among developers and homeowners across the region and especially in the UAE.

“Market response to wood-flooring has been amazing ever since Instep launched operation 11 years ago,” says sales and marketing manager Darshan TS. “We are now planning to open a dedicated showroom in Dubai to showcase the amazing variety from our principals along with alternative flooring materials that would be of interest to contractors, specifiers and interior designers.”
Over the years, the company has been associated with a number of prestigious projects providing flooring solutions in all types of wooden, parquet, timber, laminate floors, sprung flooring/sports floors, outdoor decking and vinyl and rubber floors.
Apart from installing floors of all kinds, Instep also provides floor maintenance services and deals in a large variety of wallpapers to match the floor patterns. The company represents a number of companies from Europe and East Asia, one of them being Tarkett which has been manufacturing wood floors for the last 110 years.
In the commercial sector, Instep offers flooring solutions to showrooms, food courts, restaurants, auditoriums/multipurpose halls, studios/dance floors, offices, fitness centres/gymnasiums, sports centre, squash courts, health and spa centres and aerobic centres. In the residential sector, the company specialises in providing solid timber decking for every part of the home including living, dining, dressing and personal fitness areas, besides staircases, garden restaurants, balconies, pool/bath areas and patios and porticos, says Darshan.
“In spite of the development of newer materials and the cyclical decorative trends, wooden floors are as popular today as they have ever been. There is no match for the beauty and artistry of wooden-flooring.
“We are in the business of offering an extra bit of luxury in flooring materials which speaks volumes about class and sophistication. At Instep, we have always endeavoured to offer the highest quality – a policy that has rewarded us immensely. This is one reason why Instep is recognised as one of the leading parquet supplier and has the reputation of dealing only in top-of-the-line products.
“To make the floorings last for ages, a specialist team is needed to provide superior installation and maintain the originality of wooden-flooring,” Darshan points out.
“We have a team of professionals who have been pursuing the same line of business for a long time and with our professional expertise and unmatched services, Instep boasts a long list of satisfied customers across the Gulf,” Darshan adds. “Our service strategy is simple. We offer a total flooring solution that includes: the best product, complete information, and hassle-free execution and after-sales services, regardless of the size of the project.”
Instep’s project portfolio includes palaces, schools, hotels, discos, offices, clubs, retail spaces, banks, and private residences. Its client list includes the names of Emaar Properties, Hyatt Regency, Nakheel and franchises like Hush Puppies, Pumpkin Patch, Accessorize, Cameo, and Ted Lapidus, among others.
In the hotels and restaurant sector, the company has so far completed projects for Four Point Sheraton, Admiral Plaza, Dubai Country Club, Dubai Marine Beach Hotel, Highland Lodge Dubai, Hilton Creek, Hyatt Regency Dubai, JW Marriott, Jebel Ali Hotel, Jumeirah Hilton, Marcopolo Dubai, Planet Hollywood, Ritz Carlton, Grand Hyatt and the Shangrila, all in Dubai; and Al Ain Palace Hotel, Al Bustan Rotana Tower, Emirates Golf Club, Gulf Hotel and Haagen Dazs, in Abu Dhabi.
Apart from this, Instep has handled a number of high-end product showrooms in various emirates including Adidas, Agnes B, Al Futtaim Watches, Debenhams, Harley Davidson, Hush Puppies, Ikea, Lexus, Mark & Spencers, Paris Gallery, Mont Blanc – Rivoli, French Connection, Baituti, Lambert and Platinum Jewellery.
In the sports flooring sector, Instep has executed various projects with Zabeel Group, Jabeel Ali Club, Ghantoot Polo Club, Emaar Properties and Bu Haleeba.