Jotun Powder Coatings (JPC) is planning to expand into the emerging Asian markets with a focus on Russia, China and India. To support this objective, the company has opened two new factories – one in Ho Chi Minh City, Vietnam and the other in Lahore, Pakistan.

Says Dubai-based global marketing manager Montaha Hidefi: “Our aim is to increase our presence in the developing countries. We are consolidating our marketing efforts from our three main regional hubs in the UAE, Czechoslovakia and Thailand. We have also opened a representative office in Russia and are reviewing entry modes to China and other emerging markets.”
Hidefi, who joined JPC in August last year, has extensive experience in the Middle East paints and construction industries, including GCC countries, Levant countries, Egypt, Iran and Cyprus.
A holder of a master’s degree in international business from University of Wollongong in Dubai and a master’s in administration from University of Sherbrooke in Montreal, Canada, she has gained six years of experience in the chemical industry with Rohm and Haas as account manager, paint quality institute manager and deputy manager for the Middle East.