JOTUN Paints showcased revolutionary energy-saving and environment-friendly products during the fourth World Future Energy Summit (WFES) held in January at the Abu Dhabi National Exhibition Centre (Adnec) in Abu Dhabi, UAE.
One of the world’s leading manufacturers of paints and coatings, Jotun says the best paint with the least environmental impact should deliver durability, performance, energy efficiency and the ability to minimise its effect on air quality while adding high value to beautification projects.
The manufacturer also exhibited its Jotun Green Paint System, a group of products that qualify under various international green building rating standards. The system comprises Fenomastic for improving indoor air quality, Jotashield Thermo for achieving high energy efficiency, and Jotashield SuperDurable for enhancing structural performance and durability. These high-performance offerings were specially formulated to reduce environmental impact and meet or exceed regional and global regulations on ‘green’ standards.
Fenomastic Gold Interior paint has low volatile organic compound content (VOC) of less than 10g/l, low odour and is available in any colour. It has anti-fungal, anti-bacterial and anti-fire spread properties, a high crack tolerance of 1.4 mm, and applies easily and dries quickly for seamless touch-ups.
Jotashield Thermo, meanwhile, improves indoor temperature and reduces energy loads by reducing the heat absorbed by walls. It can also extend roof life expectancy and aid in the reduction of the heat island effect and heat-related smog.
Finally, Jotashield SuperDurable features a special hybrid binding technology, which offers twice the life span of solvent-based durable coatings. It protects well-prepared concrete/plastered surfaces for up to 20 years.
“The current focus on sustainable architecture seeks to ensure that what we build today does not limit opportunities for future generations. At the same time, we need to optimise the use of materials, energy and building space in light of escalating energy costs and dwindling resources,” said Per Olav Ramstad, regional marketing director Middle East, Jotun Paints.
To meet evolving market needs, Jotun is set to launch a new paint under its Jotashield brand developed using revolutionary technology that enables even darker shades of colours to reflect heat. The product delivers enhanced thermal indoor comfort, longer endurance and superior exterior protection, all at a competitive price. The innovative offering is particularly relevant to GCC countries, which have been experiencing the phenomenon called the Urban Heat Island effect due to the exponential growth of their urban areas.
