Greek companies will join forces for the first time in an effort to capitalise on the millions of dollars worth of hotel developments in the Middle East at The Hotel Show.

At least nine leading Greek manufacturers and manufacturers’ associations are expected to debut with a national stand under the umbrella of the Hellinic Foreign Trade Board (Hepo).
“Many Greek companies are interested in establishing business links with the Gulf region and our debut at The Hotel Show aims to open the lines of communication between them and their potential clients or partners in this region,” says Michalis Pavlakos, project manager, Hepo. “We believe Greek companies are perfectly positioned to gain a good share of the market for hotel supplies in the region,” he said.
The line-up of Greek exhibitors includes manufacturers of lighting systems, high-quality bedroom and table linens and blankets.
One exhibitor is G-Style, which specialises in stainless steel bathroom accessories. The company will showcase its full range of bathroom mirrors and other accessories for hotel rooms and public bathrooms as well as specially-designed bathroom accessories for disabled people. “The Middle East market is our number one strategic target for the forthcoming years,” says Andreas Giannaros, the company’s managing director. “At the moment, we generate seven per cent of our turnover in this region and our aim is to increase this figure to 30 per cent by the end of 2006.’’
Bronze Art is another Greek manufacturer of bathroom accessories which will be attending the event. The company’s turnover was $11 million in 2004 with no direct sales being registered in the Middle East. 
“Together with one of Greece’s most famous designers, we have developed a collection of high-end bathroom accessories and we aim to find exclusive agents to represent us in the Middle East,” says Panagiotis Dededimos, manager, Bronze Art.