LATICRETE International has launched its newest marketing tool for 2001, the Laticrete grout colours card.

''This unique card features textured colour swatches of Laticrete's 40 grout colours as well as important coverage information for various sizes of tiles and grout joint widths by product packing sizes,'' explains a spokesman for the US-headquartered company.

He continues: ''To guarantee the authenticity of every colour represented on the card, each grout deposit is'Munsell colour-matched' to Laticrete's standard grout colours using a photospectrometer.

"By color-matching our grout colour card and all our other grout marketing tools to our actual grout colours, we are confident that end-users will be very satisfied with their Laticrete grout selections," says Kathleen Scranton, the marketing manager for Laticrete.

It also includes information on choosing colours with a visual representation demonstrating complementary, coordinating and "Masterpieces" grout colours.

The card showcases the grout colours available for the following Laticrete grout products: the Sanded Grout 500 Series; Unsanded Grout 600 Series; Tri-Poly Fortified Sanded Grout 1500 Series; Tri-Poly Fortified Unsanded Grout 1600 Series; Tri-Poly Fortified Wide Joint Grout 2500 Series; Latapoxy SP-100 Stainless Epoxy Grout 700 Series; and Latapoxy 2000 Industrial Grout.

The card is available free of charge from the manufacturer.

Laticrete International is the world leader in the manufacture of ceramic tile and stone installation systems.