Marketing representatives at the Brand Day event in Cairo, Egypt.

Building on a record-breaking year in the Middle East, East and North Africa (Meena) region, UD Trucks, a leading Japanese commercial vehicle solutions provider, recently hosted its Brand Day events in Kenya and Egypt.

These gatherings brought together marketing representatives from across the region, fostering collaboration, innovation, and strategic planning for the brand's future direction. These events are beneficial for partners and customers as they lead to the development of more tailored and efficient solutions, improved service quality, and enhanced product offerings, ultimately ensuring a better and more responsive customer experience, said UD Trucks.

UD Trucks entered the Brand Day events with strong momentum, fresh off a record-breaking 2023 in the region.

The brand achieved impressive sales growth across all segments, solidifying its position as an industry leader. 

The Brand Day event held in Cairo, Egypt, brought together 45 participants including the UD Trucks commercial crew alongside marketing representatives from neighbouring GCC countries – Saudi Arabia, Bahrain, UAE and Kuwait.