Saudi-based Rua Al Madinah Holding has announced the launch of a key heritage project – Islamic Civilization Village – in a move aimed at contributing to actively engage with Islamic heritage and enrich visitors’ experience in Madinah.

A wholly-owned unit of Saudi sovereign wealth fund PIF (Public Investment Fund), the company undertakes holistic development projects such as ‘Rua Al Madinah’. It is developing a comprehensive hospitality and retail ecosystem and uplifting the services provided to pilgrims and visitors to enrich the experience of visiting Madinah as a modern Islamic and cultural destination.

Spanning over 257,000 sq m, the Islamic Civilization Village holds significance due to its diverse Islamic cultural content, aligning with Madinah’s status and its proximity to the main mosque.

The project comprises eight distinct geographical zones, including the Arabian Peninsula, Mashriq, Islamic South Asia, Maghrib, Sean, the Silk Road, Al Andalus, and Africa. It also delves into the kingdom’s history, representing the stronghold of Islam.

Rua Al Madinah said the project features diverse retail outlets, various dining options, culturally distinctive cafes, unique designs, interactive shows, various activities, and green spaces. It aims to be an attractive and distinctive Islamic destination.

On the innovative project, CEO Engineer Ahmed Al Juhani said: “The Islamic Civilization Village would function as an educational and entertaining cultural hub, enabling visitors to delve into the scientific brilliance and unique contributions of Muslims throughout the ages through its cultural components and interactive content.”

He underscored the project’s significance as a transformative addition, aiming to enrich the Islamic and cultural experience for visitors and pilgrims, thereby elevating Madinah’s status as a prominent Islamic tourist destination, aligning with the goals of the Saudi Vision 2030, said Julani.