Saudi Entertainment Ventures (Seven), a subsidiary of the kingdom’s sovereign wealth fund PIF (Public Investment Fund) has announced plans to set up its fifth entertainment destination, its largest in the Aseer region at an investment of over SR1.3 billion ($346 million).

The new leisure hub will spread over a 64,000-sq-m area in Abha and have a built-up area of more than 79,000 sq m. Designed by Gensler, a global architecture, design, and planning firm, the project’s architecture has been inspired by the ancient stone buildings of the area to highlight the identity of Aseer.

Saudi-based Modern Building Leaders (MBL) has been signed up by Seven to carry out the construction works.

Seven Abha will be home to eight unique attractions including a family entertainment centre that offers various experiences from arcade games, unique world-class rides to virtual reality areas. There will be a Discovery Adventures jungle-themed edutainment attraction created in partnership with Warner Bros Discovery Global Themed Entertainment, an outdoor jungle-themed attraction; a Play-Doh themed entertainment centre under licence by leading toy and game company Hasbro; and a 12-hole indoor golf adventure area with the latest technology for immersive gaming.

Seven said it has partnered with leading companies in their respective fields to design the entertainment attractions in Abha including Cundall, Theme 3, Top Notch, Holofice, Thinkwell and Sea Quest.

Seven said it is investing more than SR50 billion ($13.3 billion) to build 21 entertainment destinations which will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector.