Sedra in Riyadh ... bringing nature to the heart of the community.

Roshn, a national community developer fully owned company by the Saudi Public Investment Fund (PIF), has announced the launch of sales of 2,171 residential units within the second phase of its landmark project, Sedra, in Riyadh.

 This comes following the successful roll-out of the first phase, where the developer has now begun handing over the villas and townhouses ahead of schedule.

Roshn said Sedra’s second phase reinforces its guiding principle of sustainability, bringing nature to the heart of the community – with pedestrian paths and slow mobility lanes on both sides.

Speaking at the official launch, Group CEO David Grover said: “We’re proud at Roshn to deliver products that contribute to a better quality of life for Saudi citizens. The launch of sales for the second phase of Sedra is a vital milestone in our journey to achieving our goal and contributing to the government efforts to increase homeownership in the kingdom.”

“As with all Roshn developments, residents of Sedra will benefit from a mix of features unique in the market, including a design that blends traditional forms with cutting-edge technology, a network of green and open spaces, ‘living environment’, with pedestrian-friendly streets, and long-term maintenance and management frameworks,” he stated.

The natural environment is further enriched by existing green areas, which is connected to a network of paths and green spaces, noted Grover.

“Homes in Sedra are also highly efficient, providing an average 18 per cent reduction in energy costs compared to comparable unit types, as well as a 17 per cent reduction in the cost of water,” he added.