Ideal Standard says its innovative Ceralook is a smart kitchen solution that looks great, performs flawlessly, and saves money in the long term through its energy and water-saving technologies.

“In today’s world, the kitchen is a living room where families hang around, cook eat and spend time. Naturally, every fitting and product in the kitchen needs to be beautiful, easy to operate and timeless,” says Frederick Trzcinski, Marketing and Innovation director – Mena at Ideal Standard Gulf.

The slim Ceralook range meets these requirements and is the perfect addition to the modern kitchen – with an array of technologies not only offering unmatched savings but also a look that is out of the ordinary, he says. The range offers the perfect mix of functionality and elegance in the kitchen, extending the best of comfort and savings with innovative features.

Ceralook fittings benefit from Ideal Standard’s key technologies such as BlueStart which ensures that water is only heated when needed, reducing energy usage and ultimately lowering running costs, according to Trzcinski.

Ceralook ... offered in various spouts.

Several innovations are combined in this fitting to give extended longevity and high performance: the pioneering Click technology which comes with a mechanical stop that limits water flow by up to 50 per cent, and the most durable water- and energy-saving FirmaFlow cartridge, engineered and manufactured in Germany, which exceeds the strictest European standards – giving an extended tap lifecycle of 10 to 15 years, he says.

The elegance of Ceralook range is further accentuated by slim shapes with great ergonomics, a stylish handle and a bi-colour pull-out spray, which allows to increase the radius of the tap for easier use of cleaning.

The kitchen fittings combine an elegant design with clever features that makes life easier and more comfortable for the users. With its great ergonomics, Ceralook is said to allow freedom of movement in the kitchen sink – combining functionality with design and savings.

Ceralook reduces the impact on the environment with its energy and water-saving technologies, is durable, efficient and reliable, smooth, offers comfort, and is compliant with the stringent quality standards. Coming with various spouts, it is designed for ultimate performance and contemporary statement styling.

This new fittings range is part of the ground-breaking designs of Ideal Standard, influencing society as a whole and redefining the role of the kitchens and bathrooms within it, Trzcinski remarks.

Ideal Standard International, a leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa.

Ideal Standard Mena, part of Ideal Standard International, is focusing on the growth and massive business opportunities of the Middle East, Egypt and Africa, with head offices in Dubai, UAE.

Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. In addition, the company owns the leading European brands Armitage Shanks, Porcher, Jado and Vidima.