JOTUN Powder Coatings (JPC) has globally launched Reveal Smooth, its latest eco-friendly premium MDF (medium-density fibreboard) powder coating solution.

The new product is claimed to be the smoothest solution in the powder coatings industry to be offered for the MDF segment, guaranteeing high consistency in appearance, and outstanding scratch resistance.

Reveal Smooth has been developed to ensure an aesthetic appearance, regardless of shape, particularly across hard-to-coat rounded corners and contoured edges, leaving users with unlimited design opportunities, according to Olaf Conreur, industrial category manager at JPC.

“Being the first to offer the smoothest powder coating finish for MDF surfaces, Jotun believes it has established its pioneering position in coating the furniture segment,” says Conreur.

“With MDF powder coatings being identified as a sustainable and cost-effective alternative solution to current technologies in the market, Jotun has developed Reveal Smooth to deliver a high-end semi-matte finish, which also protects furniture from scratches and unwanted marks left by warm objects like coffee cups, thereby enabling effortless cleaning,” he adds.

With no need for vinyl foils or edge banding to lift, finishing is simple; and with no delamination or peeling, the coated product will also last a lot longer. Reveal Smooth is being offered in dynamic and custom-made colours that can be used to coat home and office furniture, retail displays, shelving and cabinets for the bathroom and kitchen.

In line with global efforts to reduce carbon dioxide emissions, using Reveal Smooth, the low cure powder coatings, will help the industry to significantly decrease its eco and carbon footprint when compared to alternative technologies, says the company. “Reveal Smooth demonstrates our long-term commitment towards developing powder coating solutions that answer the demands of the MDF coating industry, particularly for a product that adds aesthetic value and leaves a smaller eco and carbon footprint,” says Conreur.

Jotun is one of the world’s leading manufacturers of paints, coatings and powder coatings with a head office in Sandefjord, Norway. The group has 74 companies and 39 production facilities in 43 countries on all continents. In addition, it has agents, branch offices and distributors in more than 80 countries.