JOTUN Paints has ushered in the New Year with an assorted colour collection that reflects a global theme.

The Colour Collection for this year, for the first time, reflects the colour choices of Europe, South East Asia, and the Middle East, making it a truly international collection that mirrors global culture and provides colour themes and combinations that suit individual preferences.

Lisbeth Larson, Jotun’s global colour manager and trendspotter who headed the project, said: “Colours are boundless and people’s ideas and desires are universal. Today we are presenting a colour collection that truly mirrors a global culture.”

Claudio Iurilli, regional marketing director of Jotun Interior Paints, explained: “As a pioneer and market leader in the interior paints category, we constantly look to create value for our consumers. Today’s consumers want rooms that tell their story in a fresh modern way, and colour is key element in creating that story – it’s the spice that sets the mood of the room. Whether consumers are looking for the simplicity of a minimal landscape or the elegant energy of opulence, the Jotun 2014 Colour Collection provides exactly the right inspiration.”

The 2014 Colour Collection has three themes based on current lifestyle directions. The strong, robust palette of Urban Casual reinvents the industrial revolution appeal; the modern neutral palette of New Comforting allows consumers to create spaces of harmonic balance and quiet simplicity where they can rediscover true peace; while the rich, warm palette of Travel in Style adds the spirit of elegant adventure and sophisticated design to interior spaces.